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Empower Pharmacy · 19 hours ago

Director, Content

Houston, TX

Full-time

Onsite

Director/Executive

10+ years exp

Empower Pharmacy is seeking a Director, Content to lead their content strategy and newsroom operations. This role focuses on developing a comprehensive content strategy that enhances brand visibility and engagement while ensuring compliance and creativity in a regulated healthcare environment.

Health CarePharmaceutical

Responsibilities

Develops and executes a comprehensive content strategy aligned with Empower’s business priorities, brand positioning, and growth objectives

Establishes and leads Empower’s newsroom model, producing timely, accurate, and compliant content across owned channels including website, blog, social platforms, newsletters, and emerging formats

Defines editorial standards, governance, workflows, and approval processes that enable consistency, speed, and scalability in a regulated healthcare environment

Shapes Empower’s narrative leadership by positioning the organization as an authority in personalized and compounded medicine through clear, credible, and compelling storytelling

Oversees content ideation, production, optimization, and distribution, ensuring alignment with brand voice, compliance requirements, and audience needs

Partners closely with media relations to align earned and owned storytelling and support proactive and reactive communications

Collaborates with analytics and digital teams to leverage social listening, search data, and audience insights to inform editorial strategy

Leads SEO and GEO strategies to improve discoverability, reach, and audience growth across search and local environments

Integrates AI and emerging technologies into content planning, creation, optimization, and reporting to increase speed, personalization, and insight

Monitors industry, competitor, and audience trends to identify narrative opportunities and risks

Builds, mentors, and leads a multidisciplinary content team, fostering a culture of journalistic excellence, innovation, and accountability

Qualification

Content strategySEO growthHealthcare communicationsEditorial leadershipAnalytics toolsBrand storytellingRegulatory complianceJudgmentManaging complexityCollaborationStrategic thinkingIntegrityEffective communication

Required

Minimum of 10 years of experience in content strategy, editorial leadership, brand storytelling, or communications, with at least 5 years of experience within healthcare

Required experience leading content programs in healthcare, life sciences, pharmaceutical, or another highly regulated industry

Bachelor's degree in communications, journalism, marketing, or a related field

Proven success building high-performing content programs that drive SEO growth, thought leadership, and measurable engagement

Strong understanding of regulatory, compliance, and reputational considerations in healthcare communications

Exceptional writing, editing, and editorial judgment skills with experience overseeing content at scale

Demonstrated experience using analytics, social listening, and AI-powered tools to inform strategy and measure impact

Ability to operate as both strategist and hands-on leader in a fast-paced environment