Candescent · 4 hours ago
Senior Manager, Field Marketing
Greater Macon
Full-time
Onsite
Senior Level
7+ years expCandescent is the leading cloud-based digital banking solutions provider for financial institutions. The Senior Manager of Field Marketing will play a pivotal role in connecting strategy to action across key regions and target accounts, designing and executing high-impact programs that generate demand and deepen engagement with customers.
BankingFinancial ServicesSaaS
Responsibilities
Partner with Sales Leadership: Collaborate with the Executive Sales Director and their team to align marketing strategies with territory plans, target accounts, and growth priorities, in support of Candescent’s Digital Branch solutions
Plan & Execute Field Programs: Design and deliver integrated regional marketing programs—including in-person events, executive roundtables, digital activations, and partner engagements—that generate pipeline and progress key opportunities
Account & Territory Focus: Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions
Campaign Strategy & Execution for Marketplace: In partnership with the VP of Growth Marketing, develop strategy and playbook for executing programs to drive awareness and growth for Candescent’s Marketplace
Campaign Integration: Work with Campaigns/ABM and Customer Marketing peers to ensure field programs are connected to broader marketing initiatives, brand moments, and client advocacy programs
Pipeline Acceleration: Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI
Brand Stewardship: Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven
Continuous Improvement: Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes
Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness
Qualification
Required
7–10 years of experience in B2B field marketing, demand generation, or event-driven pipeline programs—ideally in SaaS, fintech, or enterprise software
Proven success partnering closely with sales to deliver pipeline-driving field programs
Experience executing multi-channel marketing programs across in-person, digital, and hybrid experiences
Strong project management and collaboration skills with the ability to influence across teams
Analytical mindset and comfort with metrics, ROI reporting, and marketing automation tools
A creative, hands-on approach—comfortable both building programs and rolling up sleeves to execute them
Alignment with Candescent's values and purpose: driving intelligent banking experiences that help financial institutions and their communities thrive
Company
Candescent
Candescent is a digital banking platform that offers online banking, account openings, and digital transaction services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Donald Chesnut
Chief Design Officer
Gareth Gaston
Chief Product Officer
Recent News
Company data provided by crunchbase