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Philadelphia College of Osteopathic Medicine · 2 days ago

Public Relations and Social Media Manager

Moultrie, GA

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $60K/yr

5+ years exp

Philadelphia College of Osteopathic Medicine is seeking a dynamic and enthusiastic Public Relations & Social Media Manager for its South Georgia campus. The role involves leading PR and social media efforts to enhance the campus's visibility and engagement through strategic communication and relationship-building with media and stakeholders.

Health CarePharmaceutical

Hiring Manager

Raven-Hunter Brown, CDR

Responsibilities

Develops and manages creative PR strategies and tactical programs to achieve College objectives and fulfill strategic plans as outlined by administration

Develops and maintains ongoing relationships with local and regional media to both pitch stories and to be a resource for them when experts are needed

Establishes new relationships with new media contacts

Writes and places press releases and media advisories to promote the osteopathic medicine doctoral program and the biomedical sciences master’s program, along with developing programs, in addition to other PCOM programs, departments, research, and the accomplishments of faculty, staff and students

Engages in social listening and serves as the point person for crisis communications at PCOM South Georgia, and is available 24/7 to respond to reporter inquiries, both crisis responses and expert requests

Works closely with campus leadership, including the dean, the chief of campus operations, and program heads of various departments, counseling and advising them on public relations practices and strategies

Prepares PCOM South Georgia employees to respond to media requests through the development of backgrounders, key messaging, talking points and participation in media training sessions

Serves as a spokesperson for the College, as necessary

Develops and writes regular news stories and sources photos for the College website and media pitches

Works with the PR team to contribute to Link, Digest, College-wide infographics, podcasts, etc., which represent the PCOM South Georgia campus

Utilizes an earned media contact management system and newswires to place and track PR efforts

Manages, monitors, and creates engaging, optimized content for PCOM South Georgia’s social media channels (Facebook, Instagram, Threads, LinkedIn) and contributes to PCOM’s cross-campus TikTok and YouTube accounts

Serves as the campus social media voice to ensure consistent, on-brand messaging

Collaborates on cross-campus campaigns and supports key events and enrollment goals

Produces visual assets using Adobe Creative Suite and/or in-app features; social media video experience is a must

Stays up to date on platform trends, features, and best practices

Supervises and manages the Social Media Assistant Work-Study position at PCOM South Georgia, guiding the student’s daily tasks and approving suggested content

Works to build and maintain the reputation of the Office of Marketing and Communications as a valuable resource for all College departments

Hires and manages outside resources as necessary, i.e. media training, freelance support, photographer, videographer, etc

Performs other related duties as assigned or requested

Qualification

Public RelationsSocial Media ManagementContent CreationCrisis CommunicationsMedia RelationsAdobe Creative SuitePhotography SkillsVideography SkillsCommunicationTeam Collaboration