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Pacific Cycle - Schwinn & Mongoose · 1 day ago

Associate Manager, Product Marketing (Hybrid)

Madison, WI

Full-time

Hybrid

Mid Level

3+ years exp

Pacific Cycle, known for its iconic brands Schwinn and Mongoose, is seeking an Associate Manager, Product Marketing. This role is critical for managing the product portfolio and lifecycle, collaborating with cross-functional teams to drive consumer-centric product strategies.

Consumer GoodsManufacturing

Responsibilities

Manage the product portfolio and lifecycle—oversee line rationalization, refresh programs, and end-of-life planning to optimize performance and profitability

Develop consumer insight–driven strategies by leveraging market research and data to guide product innovation, positioning, and differentiation

Create compelling sell-in materials in partnership with the Senior Manager, tailoring retailer presentations and toolkits for key accounts

Collaborate on stage gate planning with the Product Development team, ensuring marketing deliverables are aligned and delivered at each milestone

Lead commercial launch execution—plan and deliver go-to-market strategies, launch toolkits, and cross-functional readiness

Track and analyze product performance across channels, recommending enhancements based on consumer feedback, sales trends, and competitive analysis

Qualification

Product MarketingMarket ResearchConsumer InsightsAnalytical SkillsProject ManagementECommerce ExperienceRelationship BuildingStrategic ThinkingPresentation SkillsCollaboration