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Workiva · 1 day ago

Lead Brand Designer

United States

Full-time

Hybrid

Senior Level, Lead/Staff

$133K/yr - $214K/yr

8+ years exp

Workiva is a company focused on brand design and visual identity. The Lead Brand Designer is responsible for elevating the Workiva brand, driving design excellence, and shaping the visual identity while collaborating with various teams to ensure a consistent brand presence.

AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware

Growth Opportunities

Responsibilities

Lead and evolve the Workiva Brand by serving as a primary steward. Elevating our visual identity, advancing the design system, and ensuring consistency across global programs

Translate brand strategies and positioning into compelling creative direction and visual storytelling

Shape and contribute to brand strategy, brand architecture, identity evolution, and design system expansion

Concept, design, and deliver high-impact creative work for integrated brand campaigns, global events, digital ads, product marketing initiatives, and high-visibility executive moments

Lead the development of scalable brand systems, templates, and toolkits used globally across marketing and cross-functional teams

Stays at the forefront of industry and creative trends across brand design, motion, experiential, AI-powered content, and digital storytelling. Identifying opportunities to modernize and scale the brand through new formats, technologies, and creative approaches

Uphold exceptional craft across typography, color, layout and composition internally and externally; guiding agency partners to ensure creative outputs meet Workiva’s quality and strategic bar

Translate briefs into strategic design solutions rooted in insights and business goals

Work with Creative Operations, production partners, and external agencies to ensure fidelity from concept through delivery

Provide creative direction, mentorship, and thoughtful critique while facilitating cross-team design reviews that elevate collective creative thinking, standards, and execution across internal and cross-functional partners

Champion best practices in design, storytelling, accessibility, and global scalability

Manage end-to-end production for high-visibility deliverables (ie: executive decks, global events, campaigns, illustration/visual system work)

Analyze performance data in partnership with Marketing to refine creative for impact and continuous improvements

Qualification

Brand designVisual communicationFigmaAdobe Creative SuiteB2B marketingSaaS experienceCreative directionMentoring designersStorytellingCollaborationPresentation skills

Required

Undergraduate degree in Graphic Design, Visual Communication, Brand Design, or a related field

8+ years of professional experience in brand design, visual design, or related creative marketing fields

Experience in business-to-business (B2B) marketing, with a preference for Software as a Service (SaaS)

Preferred

Proven experience shaping or contributing to a brand refresh, brand system, or large-scale identity evolution

Demonstrated ability to lead high-impact creative work at an enterprise B2B or SaaS environment

Experience leveraging emerging technologies such as generative AI, 3D, and motion design to transform creative workflows and amplify brand impact at scale

Strong portfolio showcasing: identity systems, campaign work, digital and social design, event/experiential design, storytelling and concept development, and sophisticated visual craft

Experience mentoring designers or leading creative reviews strongly preferred

High proficiency in Figma and Adobe Creative Suite

Communicates conceptual thinking, strategy, and design rationale clearly to diverse audiences

Leads multiple complex initiatives with a strong balance of creativity, precision, and strategic alignment

Thrives in fast-paced, evolving environments and adapts quickly to shifting priorities

Delivers compelling presentations and narratives that engage and influence stakeholders

Fosters strong, collaborative relationships across disciplines and teams