SYNEAR FOODS USA ยท 17 hours ago
Sales Manager- San Francisco Bay Area (Mandarin Speaking Required)
Los Angeles, CA
Full-time
Onsite
Senior Level
5+ years expSynear Foods USA is a subsidiary of Synear Food Holdings, one of the largest and most established frozen food manufacturers in China. The Sales Manager will lead sales strategy and execution for key ethnic retail chains across the U.S., develop tailored business plans, and manage relationships with national and regional buyers and distributors.
Food and BeverageFood ProcessingWholesale
Responsibilities
Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S
Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility
Identify white space opportunities within the ethnic channel and create market-entry plans
Own and manage direct relationships with national and regional buyers, category managers, and distributors
Lead product presentations, promotional planning, and annual negotiation processes
Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance
Build and manage relationships with ethnic distributors and store accounts; align on sales targets, promotional calendars, and account coverage
Conduct regular performance reviews, issue resolution, and provide ongoing training and product updates to field teams
Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays
Support in-person visits to top stores/markets to build relationships and identify field-level opportunities or risks
Lead execution of retail marketing programs including demos, roadshows, and co-branded campaigns
Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability
Analyze sell-in/sell-through data, identify trends, and adjust plans to meet targets
Provide regular reporting on account performance, promotional ROI, and competitive insights
Partner with internal teams including marketing, demand planning, finance, and R&D to align on product development, packaging, and pricing for ethnic consumers
Serve as the voice of the ethnic retail customer in internal planning and brand strategy discussions
Monitor competitive activity, pricing, and merchandising trends in the ethnic channel
Provide insights and recommendations to senior leadership to inform channel-specific strategies
Qualification
Required
Bachelor's degree required
Bilingual in Mandarin required
Minimum 5-7 years experience with proven track record of leadership in a sales organization/business unit in the food industry
Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc
Self-driven and proactive with excellent presentation, written, and verbal communication skills
Ability to create and deliver presentations to clients regularly, close accounts, and manage an annual sales budget of at least $20 million
Excellent presentation, written and verbal communication skills
Ability to organize and prioritize in a fast paced environment
Ability and willingness to travel throughout assigned sales territory domestically as needed
Valid driver's license and clean driving record
Proficient in Google Apps, MS Office Suite, etc
Preferred
Prior experience with Asian Ethnic retailers and wholesaler preferred
Benefits
30% discretionary bonus
Company
SYNEAR FOODS USA
Synear Foods USA provides manufacturing and distribution services for frozen Chinese foods to retail and wholesale partners.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase