Home Legend · 1 day ago
Regional Sales Director
Adairsville, GA
Full-time
Hybrid
Director/Executive
10+ years expHome Legend is a company focused on hard surface flooring solutions. The Regional Sales Director is responsible for driving profitable revenue growth within the retail sales channel and leading a team of Territory Sales Managers to enhance retail partnerships and achieve sales objectives.
Building MaterialHome DecorInterior DesignManufacturingWood Processing
Hiring Manager
Holly Collins
Responsibilities
Leads, coaches, and develops Territory Sales Managers to consistently exceed regional sales, distribution, and profitability targets
Sets clear expectations, performance standards, and KPIs; provides ongoing feedback, coaching, and professional development
Conducts regular field rides, joint customer calls, and skill-building sessions to elevate sales execution, product knowledge, and retail selling effectiveness
Fosters a performance-driven, accountable, and customer-centric sales culture
Develops and executes regional sales strategies aligned with company objectives, retail channel priorities, and market dynamics
Drives retail-focused initiatives including product launches, merchandising programs, promotions, pricing strategies, and inventory optimization
Identifies whitespace opportunities, expands retail coverage, and increases share-of-wallet across key accounts
Oversees discontinued, closeout, or excess inventory programs to maximize revenue and minimize exposure
Builds and maintains strong executive-level relationships with strategic retailers, distributors, and wholesale partners
Serves as an escalation point for complex customer issues, ensuring timely resolution in collaboration with internal teams
Partners with customers to develop long-term growth plans, category strategies, and mutually beneficial business solutions
Analyzes regional performance, market trends, competitive activity, and customer insights to inform strategy and decision-making
Establishes, tracks, and reports on KPIs and OKRs related to revenue, margin, distribution, promotional effectiveness, and team activity
Prepares and presents monthly and quarterly performance updates, insights, and recommendations to senior leadership
Collaborates closely with internal departments (e.g., R&D, Sourcing, Sales, Operations, Finance, etc.) and units within (e.g., Marketing, Product Management, Quality, Customer Service) to ensure seamless execution of sales programs
Provides market feedback to influence product development, assortment strategies, pricing, and go-to-market initiatives
Welcomes an entrepreneurial spirit with experience operating in start-up, high-growth, or transformation environments
Comfortable building structure where needed while remaining agile, resourceful, and execution-focused
Willingness to embrace a bottom-up OKR goal-setting approach, ensuring regional and team objectives are aligned with broader corporate priorities while empowering ownership and accountability at the field level
Extensive travel required (approximately 3 weeks per month) within the assigned region
Regular field travel with Territory Sales Managers to drive growth and develop key retail and wholesale accounts
Attendance at customer meetings, trade shows, leadership meetings, and industry events
Periodic travel to company operating centers for training, planning, and cross-functional collaboration
Occasional national and international travel as needed
Qualification
Required
10+ years of progressive outside sales experience, with 4–6+ years in sales management, preferably within hard surface flooring, building materials, or wholesale distribution
Demonstrated success leading teams to achieve and exceed revenue, margin, and growth targets
Proven ability to coach, develop, and retain high-performing sales professionals
Strong analytical, critical-thinking, and problem-solving capabilities
Exceptional communication, presentation, and relationship-building skills
Highly organized with strong time management and execution discipline
Willingness and ability to travel extensively
Ability to lift up to 50 lbs. of samples or flooring materials
Preferred
Deep experience in retail-driven wholesale sales models and multi-tier distribution
Track record of winning new retail accounts and expanding existing relationships
Experience managing complex pricing, promotions, inventory transitions, and SKU rationalization
Strong understanding of merchandising, showroom execution, and retail sell-through drivers
Entrepreneurial mindset with a bias for action and continuous improvement
Benefits
Comprehensive benefits for self and dependents including health, dental, vision, life, disability, and supplemental insurance policy options
401(k) with company matching
A broad spectrum of employee assistance resources
Paid training, IT provisions, and approved expense reimbursement processing
Time off including vacation, sick, and holiday pay
Company
Home Legend
Home Legend offers a wide range of flooring products such as bamboo, hardwood, laminate, cork and luxury vinyl flooring tiles.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase