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Citi · 1 week ago

Social Media Marketing Vice President

New York, NY

Full-time

Hybrid

Mid, Senior Level

$130K/yr - $195K/yr

5+ years exp

Citi is looking for a dynamic social media strategist to lead content and campaigns that amplify our brand, engage audiences, and drive business impact for our consumer cards business. This role involves leading social media strategies and managing cross-functional collaboration to enhance marketing initiatives.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Lead end-to-end social media strategies and campaigns from brief to launch across platforms, supporting Citi products, services, and partnership across paid, owned, and earned channels

Develop clear briefs for agency parents and oversee content creation, ensuring alignment with brand and business goals

Partner with media teams to plan, execute, and optimize paid social campaigns

Manage legal reviews and compliance for all social content

Deliver reporting and insights to senior leadership and partners, highlighting impact and opportunities

Foster cross-functional collaboration to integrate social into prioritized marketing initiatives

Drive innovation by adopting emerging platforms and creative strategies

Identify and implement process efficiencies and cost-saving opportunities

Serve as a social media subject matter expert for sponsorships, influencers, and partnerships

Lead on thought-leadership and knowledge-sharing by socializing best practices across the organization

Qualification

Social media strategyCampaign managementSocial media analyticsSocial media management platformsCreative visionCommunicationCross-functional collaboration

Required

5–8 years of experience managing social media programs (brand or agency); financial services experience a plus

Deep knowledge of social media trends, best practices, and platform capabilities

Strong creative vision with attention to detail

Analytical mindset with expertise in social KPIs and influencer metrics

Proven ability to manage multiple projects and collaborate cross-functionally

Excellent communication and presentation skills

Experience working with social media management platforms

Experience leading and supporting paid social media campaigns

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)