Exelixis · 1 day ago
Director, Digital Marketing
Alameda, CA
Full-time
Onsite
Director/Executive
$194K/yr - $275K/yr
11+ years expExelixis is a company focused on innovative cancer therapies, and they are seeking a Digital Marketing Director to lead their digital marketing strategy. This role involves managing promotional tactics, overseeing creative development, and ensuring effective digital marketing campaigns to enhance brand awareness.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
Oversee creative development of Brand digital assets on time and on budget, finding efficiencies in development and opportunities for modular design (websites, rep-triggered emails, HQ emails, SEO/SEM and other NPP as needed)
Manage approval of digital marketing materials with Regulatory, Legal, and Medical
Be the project manager for digital marketing campaigns and ensure timelines are met
Manage the digital agency of record, ensure the overarching digital strategy accomplishes the key brand goals across each indication
Analyze web and email KPIs, conduct A/B testing, and suggest changes to web pages, emails, and subject lines to boost KPI performance
Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
Partner with GI + GU Marketing, Sales, IT, and CSAO on development of omnichannel journeys and AI use cases
Partner with analytics, agencies, and IT to evolve the marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels
Provide expertise on digital trends in the marketplace, and assess new opportunities as they come to see overarching fit to our strategic plan
Directly supervises employees
Indirectly supervise employees through a dotted line structure or via other subordinate supervisors
Qualification
Required
Bachelor's degree in related discipline and 13 years of related experience; or
Master's degree in related discipline and 11 years of related experience; or
Equivalent combination of education and experience
Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels
Proven work experience as a Digital marketing strategist or Digital marketing manager
Strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects
Exceptional agency management to guide drive projects forward, help identify and remove roadblocks
Proven ability to work with cross-functional teams and demonstrate strong collaboration skills
Reporting and analytics experience across media and digital channels
Hands on experience with online marketing tools and practices
Talent for blending innovation with pragmatic execution
Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
Strong presentation, verbal and written communication skills
Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
Some business travel is required
Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors
Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results
Networks with key contacts outside own area of expertise
Preferred
Prior marketing experience working in Oncology product launch is preferred
Benefits
401k plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Sales-based incentive plan
Opportunity to purchase company stock
Receive long-term incentives
15 accrued vacation days in their first year
17 paid holidays including a company-wide winter shutdown in December
Up to 10 sick days throughout the calendar year
Company
Exelixis
Exelixis works is focused on discovering, developing and commercializing therapies for the treatment of cancer and other serious diseases.
1001-5000 employees
H1B Sponsorship
Exelixis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (25)
2022 (28)
2021 (29)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$514MKey Investors
Deerfield
2015-07-23Post Ipo Equity· $135M
2012-02-16Post Ipo Equity· $65M
2010-06-03Post Ipo Debt· $160M
Leadership Team
Michael Morrissey
President and CEO
Christopher Senner
Executive Vice President and CFO
Recent News
The Motley Fool
2026-01-09
2026-01-08
Company data provided by crunchbase