Senior Marketing Technology Manager jobs in United States
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Turo · 20 hours ago

Senior Marketing Technology Manager

positionSan Francisco, CA
timeFull-time
remoteHybrid
senioritySenior Level
money$144K/yr - $180K/yr
date5+ years exp

Turo is the world’s largest car sharing marketplace, and they are seeking a Senior Marketing Technology Manager to evolve their CRM and audience segmentation technology stack. This role involves platform ownership, audience strategy enablement, and operational excellence, partnering with various teams to activate and measure customer audiences across channels.

Car SharingMarketplacePeer to PeerTransportation
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Own day-to-day administration and long-term roadmap for CRM and audience segmentation tools (e.g., CDP, ESP/marketing automation, audience builder/warehouse audiences)
Define best practices for identity rules, eligibility logic, suppression strategy, deliverability strategy, etc
Partner with Data/Engineering to ensure reliable event tracking, identity resolution, consent/permissions, and data freshness
Translate business requirements into data requirements (events, attributes, computed fields, LTV, propensity, RFM, etc.)
Improve audience quality through monitoring, QA, and debugging (e.g., mismatched counts, duplicate identities, missing attributes)
Enable activation of audiences into CRM journeys and downstream destinations (ad platforms, onsite personalization, analytics tools)
Manage integrations and workflows (APIs, connectors, webhooks, reverse ETL, tag management, promo code generation) to reduce manual work
Establish quality controls and dashboards for audience health: match rates, reachable users, deliverability inputs, opt-in rates, and conversion signals
Own governance: access controls, change management, documentation, and training for stakeholders
Manage vendor relationships: feature requests, troubleshooting, renewals, and evaluation of new tooling
Align stakeholders across regions/teams on shared standards and scalable MarTech processes

Qualification

CRM technologyAudience segmentation toolsData integrationData quality improvementSQLMarketing automationCustomer data modelsTroubleshootingVendor managementStakeholder alignment

Required

5+ years in MarTech, marketing operations, lifecycle operations, or CRM technology roles - ideally in B2C companies
Bachelor's degree in marketing or quantitative field required
Deep hands-on experience with CRM and audience segmentation tools/technology, such as: CRM/Marketing automation: Braze, MoEngage, Salesforce Marketing Cloud, Iterable, Adobe Campaign, HubSpot, Marketo, etc
Segmentation/CDP/warehouse audiences: Segment, mParticle, Tealium, Adobe RTCDP, Hightouch, Census, RudderStack, etc
Strong understanding of customer data models: events, user properties, identity stitching, deduplication, consent, suppression logic
Demonstrated ability to translate marketing needs into technical requirements and deliver scalable solutions
Experience partnering closely with Engineering/Data teams to implement tracking, integrations, and data quality improvements
Comfort with analysis and troubleshooting; able to validate audience logic
Knowledge of deliverability concepts, consent/permissions, and privacy compliance (GDPR/CCPA)

Preferred

Hands-on SQL and familiarity with data warehouses (Snowflake/BigQuery/Redshift) and BI tools
Experience with experimentation/incrementality testing in CRM or growth
Experience in multi-market or global deployments and governance at scale

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

Company

Turo

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Glassdoor4.2
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Turo is a peer-to-peer car-sharing marketplace where customers can book vehicles from a community of local hosts.
dateFounded in 2009
location
San Francisco, California, USA
people-size501-1000 employees
web-link
https://turo.com

H1B Sponsorship

Turo has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (42)
2023 (42)
2022 (40)
2021 (33)
2020 (14)

Funding

Current Stage
Late Stage
Total Funding
$570.07M
Key Investors
G SquaredIACSK Holdings
2023-03-15Secondary Market· $67.5M
2022-03-21Series Unknown· $35.17M
2020-02-05Series E· $30M

Leadership Team

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Andre Haddad
CEO and All Star Host
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Brian Beaver
Senior VP of Design
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Recent News

PR Newswire
RelayRides Raises $25 Million in Series B Funding Led by Canaan Partners Plans to Accelerate Customer Acquisition and Expand Into New Geographies and Services
2026-01-05
finsmes
RelayRides Raises $25M in Series B Funding
2026-01-05
PR Newswire
Turo Recognized on USA Today's America's Best Customer Service 2026 List
2025-12-11
Company data provided by crunchbase