SoFi · 1 day ago
Senior Software Engineer, Measurement & Ads
San Francisco, CA
Full-time
Hybrid
Senior Level
5+ years expSoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help their members reach their goals. They are seeking a Senior Software Engineer to join their Measurement & Ads team, responsible for building and operating the core backend systems that support measurement and attribution across all marketing channels.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Design, build, and operate scalable backend services that power measurement, attribution, and ads enablement across SoFi's paid channels
Own complex, data-driven systems end-to-end, from architecture and implementation through deployment, monitoring, and long-term maintenance, particularly over high-volume event ingestion, identity mapping, and attribution data flows
Build and evolve event ingestion pipelines, APIs, and data flows that integrate with external ad platforms, internal analytics, and experimentation frameworks, enabling near-real-time measurement and data activation use cases
Contribute to the technical architecture and roadmap, help identify "big-rock" problems and propose durable, scalable solutions
Ensure systems are highly available, observable, and correct, with strong guarantees around data quality and consistency, pipeline health, and attribution accuracy
Collaborate effectively to translate ads and measurement requirements into robust technical solutions
Lead code and design reviews, set a high bar for backend quality and reliability, lead incident investigations, and drive improvements that reduce operational risk over time
Mentor other engineers through technical guidance, thoughtful reviews, and shared ownership of outcomes
Qualification
Required
Bachelor's degree in Computer Science or equivalent practical experience
5+ years of professional backend software engineering experience on a modern stack, delivering production-grade systems at scale
Strong experience designing and building distributed systems, including APIs, async workflows, and data pipelines
Hands-on experience with event ingestion, processing and queuing systems (e.g., Kafka, SQS)
Proficiency with backend languages such as Kotlin/Java, Python, or similar, and experience working within service-oriented or microservice architectures
Solid understanding of relational databases (e.g., PostgreSQL/MySQL), data modeling, and access patterns
Experience building and operating systems in cloud environments (AWS preferred), including containerized workloads (Docker, Kubernetes)
Strong sense of ownership and independence in driving projects from ideation to production impact
A pragmatic engineering mindset with balance over correctness, scalability, and speed to deliver meaningful business outcomes
Clear, effective communication skills and the ability to collaborate across multiple disciplines
Strong focus on observability and operational excellence (metrics, alerting, SLO/SLA, runbooks)
Preferred
Experience with marketing measurement, ad technology and platforms (i.e. MMP, MTA, Meta CAPI, Google Ads)
Familiarity with customer data platform, experimentation, or data warehouse ecosystems (i.e. Amplitude, Optimizely, mParticle)
Experience building or integrating with third-party APIs at scale
Experience working in financial services, fintech, or regulated environments
Benefits
Comprehensive and competitive benefits
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
Business Wire
2026-01-07
2026-01-06
dcm.com
2025-12-31
Company data provided by crunchbase