The Sage Group · 5 days ago
Marketing Specialist_Offline
United States
Contract
Remote
Entry, Mid Level
$50/hr - $50/hr
2+ years expThe Sage Group’s client, a technology company in the delivery space, is seeking an Offline Marketing Specialist to support their consumer growth marketing team on a contract basis. This role focuses on managing the strategy and execution of print media campaigns to build and nurture consumer relationships and optimize future campaigns.
AdvertisingConsultingHuman ResourcesMarketing
Responsibilities
Help own the media planning, implementation, and strategy for key business campaigns across all consumer-facing initiatives supported by print media
Are well versed in print media, supporting elements, attributes, analytics, and KPI goal setting and achieving that through strategic media plans
Assist in the print media strategy, planning, and buying process. Collaborate with external agency partners and internal channel managers, and key business partners (finance, analytics, etc) to set budgets and ensure spend meets financial objectives
Partner with the media agency and other key vendor partners. Drive maximum return from these relationships. Manage key media vendor relationships with agencies & internal partners: vendor RFPs, test & learn programs, technical tooling/integrations
Lead constant, iterative improvement of offline planning to hit business goals through stewardship of the measurement roadmap with our analytics and data science teams (attribution, mix modeling, incrementality, marginal efficiency, etc)
Remain ‘customer obsessed but competitor aware’: Advance our understanding of the broader, ever-changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep the organization in the know
Manage paid media strategies and campaign execution for partners to increase signups and delivery orders
Qualification
Required
2+ years of experience in managing and executing print marketing strategy, execution, and measurement
Deep experience managing campaigns against performance-oriented marketing goals
Intimate understanding of the offline media buying landscape in the US, including measurement partners, media channels, agencies, and inventory networks
Ability to synthesize data, make data-driven decisions, and balance quantitative measurement with the ‘art' of media strategy
Proven experience building out and implementing channel and tactical-level testing frameworks
Excellent verbal, written communication, and presentation skills, ability to organize information in a high-level way to communicate key points to partners and internal stakeholders
Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action
Preferred
Both in-house management and external agency experience is a plus
Benefits
Medical
Dental
Vision
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aimee Moyer
Partner Marketing at Google
Andrew Rieger
Partner Marketing Manager at Google Cloud
Company data provided by crunchbase