Turo · 1 day ago
Senior Manager, SEO
San Francisco, CA
Full-time
Hybrid
Senior Level
$168K/yr - $210K/yr
7+ years expTuro is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going. As a Senior Manager, SEO, you will lead the organic growth strategy, focusing on technical SEO, content creation, and on-page optimization while managing a high-performing team and driving traffic and revenue growth.
Car SharingMarketplacePeer to PeerTransportation
Responsibilities
Set SEO strategy
Define and execute the SEO strategy across technical SEO, content SEO, on-page optimization, internal linking, and authority building
Own business and operations KPIs for organic growth and translate them into clear quarterly plans
Identify the biggest growth opportunities across the funnel: discovery, comparison, conversion, and retention content
Keep pace with the latest strategy for Turo’s visibility on LLM search through GEO
Drive Technical SEO leadership
Guide Product and Engineering teams to improve crawlability, indexation, rendering, site architecture, page speed/Core Web Vitals, internationalization (hreflang), structured data, and log-file based insights
Lead audits and create prioritized technical backlogs with clear business cases
Ensure scalable SEO foundations for new features and site changes (templates, faceted navigation, pagination, canonicalization, parameter handling)
Develop Content & on-page SEO at scale
Build a scalable content program: keyword strategy, content briefs, editorial standards, refreshes, and pruning
Drive template and programmatic SEO opportunities where appropriate (category pages, location pages, collections, FAQs)
Partner with Brand/Content/PR to ensure content aligns with brand voice while meeting SEO requirements
Authority, trust & reputation
Develop and oversee a sustainable approach to authority growth (digital PR, partnerships, link reclamation, brand demand)
Manage risk and ensure adherence to search engine guidelines (avoid manipulative tactics)
Measurement & experimentation
Work with the Data Analytics team to Improve existing reporting by enriching internal data with various SEO tools and data sources
Partner with Data Analytics to improve conversion and user experience
Establish an experimentation culture for titles/meta, internal linking, templates, schema, and content formats
Be able to understand and articulate causal impact of SEO initiatives
Leadership & stakeholder management
Build the SEO team; lead and mentor SEO specialists; and manage agency/vendor relationships
Manage stakeholders globally and devise resource allocation to adequately support all markets
Develop regular cadence for performance reporting results to stakeholders
Create documentation, SEO playbooks, and governance for teams launching new pages/features
Qualification
Required
7+ years of SEO experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment
Bachelor's degree in marketing or quantitative field required
Ability to be rooted in customer experience rather than just SEO tactics
Demonstrated success scaling SEO via geo + programmatic landing pages, without sacrificing quality
People management and stakeholder management experience are a must
Ability to work with agencies and help them priorities and drive results
Strong technical SEO: crawl/indexation, architecture, CWV, JavaScript/rendering considerations, duplication management, and migrations
Strong content SEO: intent mapping, editorial strategy, optimization, and operational workflows
Expertise in core tools: Google Search Console, GA4, crawling tools (Screaming Frog/Sitebulb), and competitive research platforms (Ahrefs/Semrush)
International SEO experience (multi-country, multi-language, hreflang, localization)
Ability to influence Product/Engineering roadmaps and communicate ROI/tradeoffs clearly
Benefits
Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
Company
Turo
Turo is a peer-to-peer car-sharing marketplace where customers can book vehicles from a community of local hosts.
501-1000 employees
H1B Sponsorship
Turo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (42)
2023 (42)
2022 (40)
2021 (33)
2020 (14)
Funding
Current Stage
Late StageTotal Funding
$570.07MKey Investors
G SquaredIACSK Holdings
2023-03-15Secondary Market· $67.5M
2022-03-21Series Unknown· $35.17M
2020-02-05Series E· $30M
Leadership Team
Andre Haddad
CEO and All Star Host
Brian Beaver
Senior VP of Design
Recent News
2026-01-05
2025-12-11
Company data provided by crunchbase