WorkGenius Group · 1 day ago
Marketing Automation Manager
United States
Contract
Remote
Senior Level
$68/hr - $68/hr
5+ years expWorkGenius Group is a technology company seeking a Marketing Automation Manager. The role involves building and optimizing multi-step automation journeys in Salesforce Marketing Cloud and executing end-to-end cross-channel campaigns across various touchpoints.
Computer Software
Responsibilities
Build and optimize multi-step automation journeys in Salesforce Marketing Cloud (SFMC) using Journey Builder, Automation Studio, Email Studio, and Content Builder
Execute end-to-end cross-channel campaigns across email, messaging, and web touchpoints
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS)
Create and manage audiences with strong logic structuring and governance using Knack
Partner with cross-functional teams (MarTech, Analytics, Creative) to manage timelines and technical delivery
Qualification
Required
5–7 years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, AMPscript, SQL, and cross-channel campaign execution
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud
Proficiency with Knack, including audience logic structuring and governance
Experience with Splash, Zoom, Movable Ink, and Highspot
Basic front-end development skills (HTML, CSS, JavaScript)
Company
WorkGenius Group
WorkGenius Group is the global talent solution for today's fluid labour market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase