Platform Science · 1 week ago
Marketing Specialist
San Diego, CA
Full-time
Onsite
Entry, Mid Level
$24.13/hr - $37.10/hr
2+ years expPlatform Science is an open IoT platform that partners with innovative fleets and application developers in the transportation industry. The Marketing Specialist will manage social media strategy and support broader marketing efforts such as demand generation and content creation, contributing to brand awareness and customer engagement.
ComplianceFleet ManagementInternet of ThingsSaaSSoftwareTransportation
Responsibilities
Develop and manage the social media content strategy and editorial calendar
Create on-brand graphics, visuals, and short-form content (primarily in Canva)
Publish posts across channels and manage scheduling and automation
Monitor engagement, respond to comments, and support community-building
Conduct social listening to identify trends, opportunities, and risks
Track and report on performance metrics to optimize future content
Assist with demand generation campaigns, including asset creation, audience targeting support, and campaign coordination
Help support customer lifecycle marketing programs such as nurture and retention campaigns, product announcements, and newsletters
Contribute to tradeshows and event planning, logistics, promotions, booth materials, and onsite support
Support content creation, including blogs, presentations, sales one-pagers, and especially video content (brainstorming, scripting, coordination with our video lead)
Provide cross-team support for Product Marketing, Partner Marketing, and Sales, helping develop materials, proof points, and enablement tools
Execute multi-channel marketing initiatives across email, social, website, and events
Create marketing assets for the website, campaigns, and sales teams
Assist in analyzing social media campaign performance, traffic, and engagement data to shape future strategies
Own individual projects and deliverables from planning to execution
Qualification
Required
2–4 years of marketing experience, ideally in B2B SaaS or technology
Proven experience managing business social media channels (LinkedIn is a must; X, YouTube, and Instagram are a plus)
Strong skills in Canva or similar design tools
Proficiency with tools such as GSuite and Confluence
Comfortable using collaboration and CRM platforms such as Slack and Salesforce
Familiarity with Hubspot marketing automation and analytics tools
Excellent writing and content creation skills
Experience supporting cross-functional marketing, campaigns, or events
Highly organized, detail-oriented, and comfortable juggling multiple projects
Ability to work both independently and collaboratively with a creative, supportive team
Benefits
Medical, dental, and vision insurance
Short-term and long-term disability insurances
AD&D and life insurance
401k plan
Paid vacation, sick leave and holidays
Six weeks of paid parental leave
Company
Platform Science
Platform Science provides telematics and fleet management solutions to enhance operations and driver experiences.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$322.7MKey Investors
SoftBank Vision FundPrologis VenturesNewRoad Capital Partners
2024-04-09Series D· $125M
2022-02-03Series C· $115M
2020-05-26Series B· $54M
Leadership Team
Jack Kennedy
Chief Executive Officer, Co-Founder
Greg Ivancich
Chief Financial Officer
Recent News
2026-01-12
2025-12-16
Company data provided by crunchbase