Expatiate Communications · 1 day ago
Digital Media & Sales Specialist
Pasadena, CA
Full-time
Onsite
Entry, Mid Level
$50K/yr - $70K/yr
2+ years expExpatiate Communications is a management consulting firm specializing in special education. They are seeking a Digital Media & Sales Specialist to manage and grow their digital presence while selling advertising and sponsorship space across various media channels, aiming to enhance client relationships and drive sales success.
EducationManagement ConsultingTraining
Responsibilities
Plan, schedule, and manage content across social platforms (LinkedIn, Instagram, Facebook, X/Twitter, TikTok)
Support digital campaigns that promote both organizational branding and paid advertiser visibility
Oversee website content, blog updates, and SEO to maximize audience reach and engagement
Analyze campaign data to measure impressions, engagement, and ROI, providing reports to internal teams and stakeholders
Develop and execute social media strategies to assist with Talent Acquisition, marketing campaigns, targeted sales, and promotions
Monitor and manage social media channels, respond to inquiries, and foster meaningful interactions within the community
Research and pitch creative campaign ideas to enhance brand visibility and engagement
Ability to create custom blog content, manage website blogs (i.e. VillageED), and ensure SEO best practices are implemented
Ability to convert documentation into simplified blog content for a broad audience
Managing all websites and digital products across the organization
Build and manage paid search (PPC: Pay-Per-Click) and social campaigns (Google Ads, Meta, LinkedIn Ads, etc.)
Conduct keywords, audience, and competitor research to optimize content and ad performance
Implement strategies to improve website traffic and engagement through SEO and content marketing
Analyze performance metrics (ROI, KPI, engagement rates) and adjust strategies for continuous improvement. Implement organic growth strategies (e.g., improving existing services/processes)
Manage social media spending with proposed departmental budget, providing detailed performance/engagement reports and analytics to stakeholders and management
Demonstrate the ability to develop and implement effective organic social media strategies to enhance engagement and brand visibility
Identify and prospect potential advertisers, sponsors, and partners for digital media placements (social, display, website banners, email newsletters, and sponsored content)
Create tailored advertising packages and proposals that align with client objectives and marketing strategies, subject to supervisor approval
Build and maintain strong client relationships through consistent follow-up, account management, and campaign support
Collaborate with leadership and the marketing team to price ad space, manage inventory, and develop revenue forecasts
Achieve and exceed monthly and quarterly sales targets
Research market trends and competitor offerings to refine pricing and positioning
Collaborate with internal departments to align brand messaging, campaign tone, and client expectations
Actively seek ways to monetize all digital properties including but not limited to websites, blogs, newsletters, NFTs and such
Track advertising revenue, prepare sales reports, and present quarterly performance summaries
Design eye-catching visuals for social media, organization website content, and marketing materials using Adobe Creative Suite or similar tools
Create and edit videos and podcasts to support content marketing efforts
Work alongside our Leadership and Executive team to ensure cohesive messaging across all platforms
Track and analyze social media metrics to measure the success of campaigns
Exhibit special expertise in promoting organic campaigns
Meet or exceed all KPIs monthly and quarterly and yearly as given
Stay ahead of digital marketing trends, platform changes, and emerging technologies
Other related duties may be required
Qualification
Required
Pursuing or recently completed a Bachelor's degree in (Digital) Marketing, Communications, Journalism, or a related field
Minimum 2 years of experience in digital marketing, content creation, or social media management
Basic understanding of social media platforms, paid advertising, and performance marketing
Experience with SEO strategies, content marketing, and website analytics
Strong written communication skills with an ability to create compelling, audience-focused content
Analytical mindset with a passion for data-driven decision making
Detail-oriented, highly organized, and able to manage multiple projects independently
Creative problem solver with a results-driven attitude
Preferred
Previous experience in high-growth, data-driven industries is a plus
Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and video editing software is a plus
Benefits
Health Insurance (HMO & PPO options)
Dental Insurance
Vision Insurance
Basic Life Insurance
Long Term Disability
Health FSA, Dependent Care FSA
Paid Time Off (PTO)
Paid Holidays
Paid Sick Leave
401K with matching
$2500 Educational Reimbursement
Company
Expatiate Communications
Expatiate Communications is an education management consultancy that offers training, skill development, and career development services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase