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The Wasserstrom Company · 1 day ago

eCommerce Marketing Manager - Creative Leadership - Columbus, Ohio

Columbus, OH

Full-time

Onsite

Senior Level

5+ years exp

The Wasserstrom Company is the leading Food Service Distributor in the nation, and they are seeking an eCommerce Marketing Manager to oversee various digital marketing efforts. The role involves managing campaigns, supervising associates, and developing marketing strategies to enhance the e-commerce business.

Restaurants

Growth Opportunities

Responsibilities

Supervise associates within the ECOM/Marketing department

Provide direction to associates on assigned tasks and procedures

Provide training and performance feedback

Conduct associate check-ins; responsible for achievement of goals and objectives

Complete other supervisory tasks as needed

Domain expert for eCommerce from ideation through implementation

Develop ecommerce marketing campaigns

Wireframe new pages for Wasserstrom.com

Manage department and co-op marketing budgets

Develop and implement an ecommerce marketing calendar

Review Google Analytics results and make recommendations for improvement

Create lead generation opportunities for sales teams

Collaborates with marketing associates, and other internal stakeholders for alignment

Works with vendors to achieve results

Other duties as required

Qualification

ECommerce marketingGoogle AnalyticsDigital marketingSocial media platformsContent management systemsPage taggingMS Office SuiteInterpersonal skillsProblem-solvingDetail-orientedOrganizational skillsTeam collaboration

Required

5+ years related experience and/or training

Bachelor's degree in Marketing, Business, Communications or a related field is required

Proficient computer skills; ability to use MS Office Suite, including Outlook

Technical ability to learn and use a variety of social media and user experience platforms for creative and marketing spend efforts

Communicates well with others; speaks and writes clearly; asks for and offers help when needed

Interpersonal; resolves questions and concerns in a professional manner; maintains confidentiality

Detail oriented; meets quality standards and demonstrates accuracy and thoroughness

Organized; completes work in a timely manner; able to prioritize and meet deadlines

Problem-solver; gathers and analyzes information skillfully and generates suggestions for improving work

Capable of working independently and as a member of a team; contributes to building a positive team spirit

Technically proficient in relevant ecommerce knowledge bases and technologies such as page tagging, content management systems, web platforms and analytics

Preferred

Google Analytics certified

Company

The Wasserstrom Company

From the independent operator to the largest foodservice brands in the world, we help our customers run their businesses more profitably and efficiently.

Founded in 1902

Columbus, Ohio, USA

1001-5000 employees