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PlayOn Sports · 1 day ago

Social Media Team Lead

El Dorado Hills, CA

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $90K/yr

4+ years exp

PlayOn Sports is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. They are seeking a Social Media Team Lead who will be responsible for hands-on execution and leadership, creating engaging content across various social platforms while guiding a team of producers and contractors.

BroadcastingContentDigital MediaEvent ManagementEventsInternetNewsTicketingVideo on DemandVideo Streaming

Responsibilities

Lead by doing: Actively post, edit, and engage across MaxPreps’ social platforms (Instagram, TikTok, YouTube, X, and Facebook)

Guide the team: Manage and mentor social media producers and contractors, fostering creativity, accountability, and growth

Oversee all posting cadence and scheduling across Instagram, TikTok, YouTube, X, and Facebook — ensuring content goes live at the right time, in the right format, with the right tagging and captions

Create daily content: Edit short-form vertical videos (TikTok, IG Reels, YouTube Shorts) and build quick-turn social graphics using Premiere, CapCut, and Photoshop

Collaborate cross-functionally: Partner with editorial, video, and sales teams to align social output with larger initiatives and sponsored programs

Execute live coverage: Lead or personally post during key events, tournaments, and game nights

Analyze and adapt: Track performance metrics and audience feedback to adjust strategies in real time

Ensure reliability: Manage team schedules, coverage shifts, and off-hours rotations to maintain 24/7 presence

Qualification

Social media managementVideo editingContent creationInstagram expertiseTikTok expertiseYouTube Shorts expertiseCopywritingOrganizationLeadershipTeam managementCreativity