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Northwestern Mutual · 1 month ago

Senior Field Content Marketing Manager

Milwaukee, WI Corporate

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $129K/yr

5+ years exp

Northwestern Mutual is a company focused on client interests, and they are seeking a Senior Field Content Marketing Manager to create compelling communications and content for the field. The role involves developing communication plans, collaborating on content strategies, and managing content development to drive marketing initiatives.

AdviceConsultingEmployee BenefitsFinanceFinancial ServicesInsuranceLife InsuranceWealth Management

Responsibilities

Develops campaign communications and messaging

In partnership with the Assistant Director of Field Engagement and Adoption, develop communications for stakeholders and the field to build advocates for key campaigns and initiatives

Draft and execute comprehensive communication plans that employ an integrated messaging approach across various channels, from broad advisor outreach to highly targeted emails, that highlight marketing campaigns, tools and opportunities

Lead content development and copywriting on variety of projects and topics

Use data and insights to optimize marketing plans and strategies as needed

Collaborates on ongoing communications and editorial planning

Collaborates on execution of content strategy, including on-going editorial planning

Partner with stakeholders to identify consistent impactful field communications strategies and channels that increase awareness of marketing programs and tools

Maintain brand standards, copy guidelines and tone of voice for field-facing marketing and communication efforts

Manage content development

Oversee content and copy for the field intranet website, ensuring pages are accurate, informative and inspire action

Works with SMEs to maintain current content and create new content that aligns with the needs of the field and marketing’s objectives

Edits content for brand standards, storytelling, advisor understanding, and regulatory compliance

Edit content and develop compelling narratives that emphasize the benefits for advisors

Qualification

Content DevelopmentCommunication PlansProject ManagementData AnalysisPowerPoint PresentationsMarketing Best PracticesVerbal CommunicationWritten CommunicationLeadership SkillsProblem-Solving Skills

Required

Minimum 5 years of experience with a bachelor's degree in communications, Marketing, Business, or a related field

Experience in working with distribution channels such as Field personnel, Sales Representatives, Financial Advisors or similar

Superior verbal and written communication skills with the ability to negotiate and be persuasive within all levels of the Home Office and Field

Demonstrated ability and experience with building PowerPoint presentations, including narrative development

Strong organization and leadership skills with proven experience in managing projects, systems, and/or processes

Ability to simplify concepts for easier advisor understanding

Superior analytical and problem-solving skills. Ability to use data to optimize current programs and processes and identify new opportunities

A proven self-starter who's able to self-direct the management and execution of programs from inception through completion – on brand, on time, on budget

Strong foundation of marketing best practices, experience and insights with strong attention to detail