Playhouse MD · 2 weeks ago
Director of Marketing, Omnichannel
United States
Full-time
Remote
Director/Executive
8+ years expPlayhouse MD is reimagining children's healthcare with playfully designed products that make essential medical tools less intimidating for kids. The Director of Marketing, Omnichannel is a senior marketing leader responsible for brand execution, performance impact, and driving growth across various channels while collaborating closely with different teams.
Retail
Responsibilities
Oversee brand architecture, messaging frameworks, and visual identity
Own day-to-day brand execution across all marketing touchpoints, ensuring Playhouse MD consistently feels premium, thoughtful, and unmistakably on-brand
Translate brand guidelines and creative direction into scalable systems for performance creative, UGC, social content, paid assets, landing pages, and retail storytelling
Partner with external creative leadership as needed for major moments, while independently guiding always-on brand execution
Act as a final brand gatekeeper for marketing outputs — balancing conversion needs with brand integrity
Lead and translate consumer research initiatives and analytics into compelling strategies that fuel growth and brand connection
Build and operate a performance creative system that turns insights (founder POV, medical credibility, community feedback) into repeatable, testable creative formats
Own the creative testing roadmap in partnership with Growth, ensuring a consistent pipeline of new concepts, iterations, and learnings
Adapt winning creative across channels including DTC, paid social, Amazon inputs, retail support, TikTok, and future platforms
Ensure creative learnings are documented, shared, and reused across the organization
Own the strategy and budget allocation for UGC, influencers, community, and partnership initiatives
Design systems that activate the Playhouse MD community as content creators, reviewers, and brand advocates
Define monthly UGC prompts, participation incentives, quality standards, and success metrics
Guide influencer and partnership strategy — when to invest, who to partner with, and how these efforts ladder into performance, retail, and brand goals
Ensure community engagement, reviews, and user-generated content meaningfully support growth and retail confidence
Define the role of events and experiential moments within the broader marketing mix, ensuring they build trust, content, and retail confidence
Own social strategy and content direction across platforms, defining the role of social in driving community, demand, and brand familiarity
Partner with the Marketing Manager on day-to-day social execution, ensuring clarity on priorities, cadence, and quality bar
Leverage founder and medical voices strategically as tone-setters, not as always-on content engines
Own marketing budget planning, allocation, and prioritization across content, UGC, influencers, community programs, events, and creative production
Make informed tradeoffs on where to invest (and where not to) based on performance signals, brand needs, and retail priorities
Partner with Revenue and Growth leadership to ensure marketing investments align with broader business objectives
Track performance against goals and continuously optimize how resources are deployed to retain existing and attract new customers
Partner closely with Growth, Revenue, Operations, and Creative teams to align marketing execution with channel priorities and timelines
Manage and guide agency and freelance partners as needed
Provide clear direction, feedback, and accountability to marketing team members across specialties
Maintain a regular operating rhythm to review performance, surface learnings, and adjust plans quickly
Qualification
Required
8+ years of experience in DTC and CPG brand marketing with significant retail activation experience (national brand and/or challenger brand experience preferred)
Strategic and creative thinking: Proven ability to own brand execution and performance creative without compromising either
Versatile storyteller: Deep understanding of how creative, community, and brand storytelling drive conversion and retail success
Data-driven approach: Strong analytical skills to evaluate performance data and translate insights into actionable strategies
Experienced leader and collaborator: Experience managing teams, coaching talent, and collaborating effectively with cross-functional partners
Deep customer understanding: A passion for kids' wellness and a strong customer orientation to build confidence and trust with parents
Proficiency with analytics tools such as Shopify, Meta Ads Manager, Klaviyo, Triple Whale, TikTok Ads, Amazon Ads, and Lucky Orange
Benefits
Opportunity for equity
Health (100% employer covered medical insurance) + dental and vision insurance
Flexible work environment
Company
Playhouse MD
We make children’s healthcare moments calmer, more cooperative, and playful.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase