The Webb Schools · 3 months ago
Assistant Director, Digital and Marketing
Claremont, CA, US
Full-time
Onsite
Lead/Staff, Director/Executive
$70K/yr - $85K/yr
5+ years expThe Webb Schools is committed to fostering an inclusive community and they are seeking an Assistant Director of Digital Design & Marketing. This role is responsible for planning, development, and execution of the School’s digital strategy, enhancing the school’s digital presence, and producing compelling content that resonates with various stakeholders.
Primary/Secondary Education
Responsibilities
Partnering with the Director of Marketing to develop long-term digital strategic vision, and to communicate, track and measure progress. This includes managing digital agencies, freelance contractors, analytics tools, and reporting
Crafting, setting up, and monitoring Google AdWords and Meta campaigns, creating landing pages and microsites, A/B testing, creating reports and tracking KPIs, and primary website integration
Social Media strategy, content creation, posting, monitoring, reporting, and tracking KPIs
Own and manage the School’s social media platforms (e.g., Instagram, Facebook, YouTube, Vimeo, etc.)
Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school’s messaging, goals, and brand guide
Create and post regular content (photos, videos, graphics, and written posts) that highlights the programs, achievements, events, and community life
Monitor and respond to social media comments and messages in a timely and professional manner
Collaborate with key stakeholders to strategize ways to drive engagement
Collaborate with cross-functional teams to create engaging content for social media, email marketing, and website platforms
In the context of key messaging and brand guidelines, create written and visual content that builds a consistent and authentic narrative about the school community, culture, programs, and people. Written content includes articles, blogs, social posts, email campaigns, and more. Visual content includes photography, videography, slide decks, branded visual assets, and more
Solicit, create, edit, and publish key digital content for the website, such as news stories, blog posts, and articles that highlight the school's activities and programs
Develop relationships with faculty, staff, administration, parents, and students to find and share stories that highlight school achievements, student success, and community involvement
In collaboration with the development team, create innovative content that supports fundraising efforts
Assist with the production of the school magazine and other publications
Website updates and maintenance, Google Analytics reporting, and KPI tracking
Content creation
Periodically review website pages for accuracy and relevance to ensure consistency and maximize impact
Ensure the website has up-to-date photos and videos that accurately and authentically represent the school’s programs and community
Identifying the latest trends, best practices, and technologies affecting our industry
Perform other duties as assigned
Qualification
Required
Bachelor's degree in marketing, business, or related field from an accredited 4-year institution required
5+ years of digital marketing experience, preferably in education
Experience working in communications, branding, or marketing, with a focus on content creation and storytelling
Strong understanding of SEM, SEO, social media marketing, email, and content marketing
In-depth experience with Google AdWords, Google Analytics, Meta/Facebook Ads, lead generation, conversion optimization, Canva, Google Workspace, etc
Exemplary and meticulous proofreading and editing skills
Excellent communication skills (verbal and written) including active listening
Strong project management and organizational skills
Ability to develop and sustain cooperative working relationships – both internal and external
Exceptional time management and organization skills with the ability to allocate one's time effectively, work under pressure, and meet tight deadlines
Ability to handle multiple demands and competing priorities; ability to prioritize workload; and an ability to work at a detailed level
Energetic self-starter with the ability to thrive in a fast-paced environment
Ability to adapt swiftly to evolving needs and situations
Willingness to learn in a dynamic environment that includes new ideas and innovation, intellectually curious, adaptable, and ambitious
Strong accountability combined with strong work ethics and enthusiasm for teamwork
Working knowledge of Adobe Create Suite, and Blackbaud a plus
Tech savvy and comfortable with data
Utilizes tact, discretion, and good judgment always, especially when exposed to confidential or sensitive material
Personable, professional, with a positive attitude and ability to adapt
A criminal background check is required and must be successfully completed before employment can begin
Preferred
Working knowledge of Adobe Create Suite, and Blackbaud a plus
Benefits
Highly subsidized health plans
Robust retirement contributions
Tuition remission
Company
The Webb Schools
The Webb Schools are a pair of boarding schools for girls and boys in the 9th through 12th grade located in Claremont, California.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bob Fass
Chief Advancement Officer
Recent News
GlobeNewswire News Room
2025-01-11
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