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Harvard Kennedy School · 16 hours ago

Digital Communications and Marketing Coordinator, Data-Smart City Solutions

Cambridge, MA

Full-time

Onsite

Mid Level

3+ years exp

Harvard Kennedy School is dedicated to advancing Harvard's mission and fostering innovation. The Digital Communications and Marketing Coordinator will drive digital engagement and broaden the audience for Data-Smart City Solutions through content creation and audience growth strategies.

Education

Comp. & Benefits

No H1B

Responsibilities

Develop, produce, and edit engaging multi-media content for newsletters and social media posts, to drive engagement with our podcasts and written articles

Collaborate with team members to highlight Data-Smart research, events, and news using a variety of digital storytelling tools (written copy, video, graphics, audio)

Manage recurring newsletters; manage mailing lists, segment audiences, and strategize newsletter growth and engagement

Serve as primary social media manager, developing and executing channel-specific content strategies (Twitter/X, LinkedIn, Facebook, Bluesky)

Ensure cohesive and compelling messaging across all digital touchpoints

Assists with editorial and campaign calendars for newsletters, social media, and promotional initiatives

Monitor, increase, and nurture audience engagement across channels, responding to community feedback and interactions

Develop strategies to reach new audiences and deepen engagement with existing readers, listeners, and stakeholders

Utilize platforms such as Google Analytics, Salesforce, and native analytics tools on social and email platforms to track performance metrics (traffic, engagement, open/click rates, conversions, etc.)

Analyze data and KPIs to assess the effectiveness of campaigns and content and generate actionable insights to optimize future efforts

Prepare regular performance reports for internal stakeholders

Maintain and update web content using Drupal or similar CMS

Design and produce graphics and visuals

Support event promotions and multimedia needs (photography, video, audio clips) as needed

Qualification

Digital content creationSocial media managementMarketing analyticsAdobe Suite proficiencyContent management systemsVisual storytellingBasic video productionWriting skillsOrganizational skillsAttention to detail

Required

Bachelor's degree and at least 3 years of relevant experience in communications, marketing, journalism, or related field

Demonstrated experience managing social media channels, newsletters, and web content

Strong writing, editing, and visual storytelling skills

Experience with analytics tools (Google Analytics and social/email analytics dashboards)

Proficiency with the Adobe Suite, Canva, or similar graphic design tools

Experience with content management systems (Salesforce preferred)

Excellent organizational skills and attention to detail; proven ability to manage multiple projects and deadlines

Basic video production or editing skills

Communications or marketing experience in a public sector, research, or higher-education setting

Benefits

Generous paid time off including parental leave

Medical, dental, and vision health insurance coverage starting on day one

Retirement plans with university contributions

Wellbeing and mental health resources

Support for families and caregivers

Professional development opportunities including tuition assistance and reimbursement

Commuter benefits, discounts and campus perks

Company

Harvard Kennedy School

Kennedy School of Government at Harvard University is a public policy and public administration school. It is a sub-organization of Harvard University.

Founded in 1936

Cambridge, Massachusetts, USA

201-500 employees