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Publicis Health Media · 2 days ago

Analyst, Business Intelligence

Philadelphia, PA

Full-time

Hybrid

Entry Level

$55K/yr - $76K/yr

1+ years exp

Publicis Health Media is the leading health media agency in the US, dedicated to delivering best-in-class solutions for health and wellness. The Analyst, Business Intelligence will support clients by developing reporting frameworks, analyzing campaign performance, and ensuring stakeholders have access to accurate data for decision-making.

AdvertisingFitnessHealth Care

H1B Sponsor Likely

Responsibilities

Collaborate with cross-functional teams to develop reporting frameworks that analyze trends and optimize multi-channel media campaigns

Develop a deep understanding of client data sources, ensuring accuracy through regular quality control checks

Analyze campaign performance and provide insights using various digital analytics tools and partners

Assist in creating measurement plans that outline strategies and tactics to assess brand performance

Conduct market and industry research to provide benchmarks, industry updates, market scans, and summary reports for clients

Support competitive analyses and best practice audits

Work closely with data partners to prepare datasets, proactively identifying and resolving data discrepancies or inaccuracies

Develop and maintain expertise in areas such as database marketing, integrated channel marketing (including web), analytics tools, and measurement methodologies

Qualification

Analytical skillsDigital analytics toolsAdvanced Excel skillsStatistical modelingProgram measurementSelf-motivatedDetail-orientedTeam collaborationTime management

Required

Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or a related field

1-2 years of experience in marketing, advertising, or consulting (experience in healthcare, pharmaceuticals, or life sciences is a plus)

Strong analytical skills with the ability to think both strategically and tactically

Ability to manage multiple tasks, meet deadlines, and prioritize effectively

Self-motivated with the ability to work independently while contributing to team objectives

Proficiency in Microsoft Office, with advanced Excel skills required

Preferred

Experience with digital analytics tools (Google Analytics, Adobe Analytics) is a plus

Knowledge of statistical modeling, segmentation, test design, and ROI measurement is a plus

Experience in program measurement (online and/or offline) and test design a plus

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Publicis Health Media

Glassdoor3.6

Publicis Health Media develops breakthrough programs that ultimately help people make healthy decisions.

Founded in 2012

Philadelphia, Pennsylvania, USA

501-1000 employees

https://www.publicishealthmedia.com/

H1B Sponsorship

Publicis Health Media has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (7)

2024 (5)

2023 (1)

2022 (2)

2021 (7)

2020 (6)