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XBOW · 2 days ago

Organic Growth Manager

United States

Full-time

Remote

Senior Level

$110K/yr - $150K/yr

6+ years exp

XBOW is a company focused on offensive security using AI to enhance defense mechanisms. The Organic Growth Manager will be responsible for developing and executing strategies for non-paid acquisition and growth channels, as well as building sustainable demand systems.

ComputerNetwork Security

Responsibilities

Own organic growth strategy across SEO, GEO, content, and platform-native discovery channels

Identify high-leverage growth opportunities grounded in user intent, search behavior, and emerging AI-driven discovery patterns

Build scalable content and discovery systems that compound over time

Execute on-page, technical, and content SEO initiatives that drive sustained traffic growth

Partner with Creative to make brand narratives discoverable without sacrificing quality

Continuously test, measure, and iterate on content formats, structures, and distribution strategies

Define and track key organic performance metrics across traffic, engagement, and pipeline contribution

Translate algorithm updates and platform shifts into clear strategic actions

Surface insights that inform broader marketing, content, and product strategies

Work closely with Social Media to amplify high-performing content and reinforce distribution loops

Partner with Product Marketing and Product teams to align growth initiatives with customer needs and messaging

Share learnings and frameworks that improve how the entire marketing team operates

Qualification

Organic growth strategySEOContent performanceAnalytical skillsExperimentation frameworksSaaS experienceCybersecurity experienceLong-term strategyCross-functional collaboration