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Grüns · 2 days ago

Sr. Manager of Loyalty & Subscriber Experience

United States

Full-time

Remote

Senior Level

$130K/yr - $150K/yr

5+ years exp

Grüns is a company dedicated to providing comprehensive nutrition through convenient gummy products. They are seeking a Sr. Manager of Loyalty & Subscriber Experience to develop and optimize a loyalty program that enhances customer relationships and drives value across their brands.

Dietary SupplementsHealth CareNutritionSnack FoodWellness

Responsibilities

Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach

Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS

Define how loyalty and subscription work together as a unified customer value proposition

Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives)

Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams

Own loyalty-specific promotions and member experiences

Establish clear rules and documentation for how loyalty is used across channels

Serve as the internal expert on loyalty strategy and performance

Qualification

Loyalty program managementRetention marketingCross-functional collaborationAnalytical mindsetLoyalty platforms familiarityCustomer-first approachExecution-drivenCollaborative