The Hair Shop · 1 day ago
Social Media Content Creator
LA Metro Area
Full-time
Hybrid
Mid Level
$72K/yr - $80K/yr
3+ years expThe Hair Shop is seeking a Social Media Content Creator responsible for producing engaging content for both organic and paid social initiatives. The role involves managing the social content calendar, engaging with the community, and analyzing performance metrics to optimize future content.
Consumer GoodsFashionLifestyle
Hiring Manager
Angelee Cerba
Responsibilities
Shoot, edit, and deliver social-first photo and video content for platforms including TikTok, Instagram, and YouTube, with assets optimized and reformatted per platform
Manage the social content calendar from planning through execution, including writing on-brand, performance-driven captions and overseeing scheduling and posting across channels
Actively engage with the community across all platforms, including comments, DMs, and mentions
Identify influencer and creator partnerships and coordinate outreach, communication, product seeding, and UGC delivery to meet monthly content goals
Identify emerging trends, audio, formats, and cultural moments, translating them into weekly content concepts that support organic storytelling and paid performance tied to campaigns, promotions, product launches, and brand priorities
Build content needs lists and shot lists for brand campaigns and seasonal initiatives
Collaborate closely with the Brand Manager on seasonal shoots, understanding the differing creative needs, timelines, and production processes for organic versus paid content
Organize, maintain, and manage social content assets to ensure easy accessibility across teams
Partner cross-functionally with Marketing, Retail, EDU, and Ecomm teams to ensure cohesive messaging, creative alignment, and content that supports broader brand and performance goals
Track, analyze, and report on organic and paid social performance metrics, applying insights to optimize creative, improve results, and inform future content direction
Qualification
Required
3–5 years of experience in social media management and content creation
Strong visual storytelling, photography, video editing, and creative execution skills
Proficiency in editing tools such as Premiere Pro, CapCut, Canva, and similar platforms
Familiarity with posting and content management platforms such as Rella
Solid understanding of social KPIs and how creative impacts performance across both organic and paid channels
Ability to differentiate and create content tailored for organic versus paid use cases
A portfolio showcasing social-first video, photography, and creative work
Ability to work quickly, collaboratively, and adapt in a fast-paced environment
Preferred
Experience in the beauty industry is a plus
Company
The Hair Shop
The Hair Shop is a hair dressing company with high-quality hair enhancement products and education.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Saena P.
Chief Operating Officer
Company data provided by crunchbase