Zenith Insurance Company (United States) · 21 hours ago
Sr Territorial Marketing Manager, Workers' Compensation
Zenith Insurance Company is a team of Workers' Compensation Specialists committed to helping businesses succeed by protecting against workplace injuries. The Sr Territorial Marketing Manager will be responsible for developing and managing the distribution force for an assigned territory, including agency prospecting, relationship management, and leading the sales process for new and renewal business.
Financial ServicesInsurance
Responsibilities
Role is to manage assigned agents/territory (tactical) with some additional leadership expectations (strategic)
Assess assigned territory to uncover opportunities and challenges for profitable growth
Develop a strategic plan for the territory working with regional management
Know the assigned territory and ensure the right agency representation through prospecting, appointments and terminations
Develop a territory of agents that can and will position Zenith to write profitable business and has a policyholder base that will appreciate our value proposition
Develop and maintain knowledge of the profile, book, sales approach, capabilities, competition and key players in each appointed agency
Manage the assigned agencies working with marketing leadership and through our agency management process
Develop effective and profitable relationships through business planning, visibility, quality interaction, education, and relationship building
Ensure follow through on commitments made by the agent and Zenith
Ensure appropriate agency administration for assigned territory including contracts, coding, tiering, compensation, and contact information
Work with assigned agents to develop a flow of qualified business
Develop and work a pipeline of individual prospects, niches, and books of business
Prequalify submissions
Promote our small business plan
Train agents on our systems, tools, and processes
Lead the sales process working collaboratively with management, the underwriters and other departments to drive the acquisition and retention of desirable business
Ensure that Zenith is positioned as the market of choice with our agents and identified prospects/renewals
Encourage early engagement with targeted new and renewal accounts
Assist our agents in selling the value of our programs and services including joint presentations to policyholders
Help to resolve any customer or service issues that are a barrier to a successful sales outcome
Track agency performance and outcomes and make adjustments as necessary to agency plans to ensure mutually profitable, significant and efficient relationships
Develop competitive intelligence for the local marketplace so we can optimally position our strengths to serve agent and policyholder needs and improve our success ratios
Educate assigned agents on Zenith’s products and capabilities and teach them how to effectively sell our brand
Promote the benefits of the Zenith Difference and our value proposition
Work with management to conduct new agency orientations, specific agency training, and joint sales calls
Target next generation producers and agency staff
Promote the Zenith brand through industry, agency, and policyholder/association events
Promote new or more advanced ideas for sales or marketing materials
Work with National Marketing & Communications on development
Advance Teamwork, Relationships, and the Customer Experience
Seek opportunities to improve the agency/policyholder experience with Zenith including identifying and helping to resolve any roadblocks in service and ease of doing business
Participate in the regional account management process (LAMA) and actively support underwriting and other departments in generating agency cooperation to resolve policyholder issues
Develop deep and productive relationships with our agents, policyholders and targeted associations
Look for opportunities to introduce and facilitate relationship building between our agents/policyholders and key Zenith staff and management
Develop a strong, collaborative relationship with underwriting and the other departments
Qualification
Required
High School Diploma or equivalent combination of training/experience
Bachelor's Degree or equivalent combination of training/experience
7+ years insurance industry experience including a working knowledge of workers compensation underwriting
Proven leadership and sales skills
Proven strategic and tactical execution capabilities
Demonstrated influence management skills
Excellent communication skills
Ability to present ideas effectively in formal and informal situations; conveying thoughts clearly and concisely
Must be comfortable making public presentations
Maintain an upbeat, positive and enthusiastic attitude daily
Team Player
Valid Drivers' License in good standing
Benefits
Medical, Dental and Vision Insurance
Flexible Spending Accounts
Paid Parental Leave
Life, AD&D and Disability Insurance
401(k), Employee Share Purchase Plan (ESPP)
Education and Training Reimbursement
Paid Leave: 3 weeks/year Vacation, 2 weeks/year Sick Leave
10 paid Company Holidays, 2 Personal Days, 2 Floating Holidays
Employee Assistance Program (EAP)
Company
Zenith Insurance Company (United States)
Zenith is the premier specialist in workers’ compensation nationally, and a leader in property and casualty insurance for the California agriculture industry.