Razorfish · 3 days ago
Director, Paid Search
Atlanta, GA
Full-time
Hybrid
Director/Executive
$120K/yr - $180K/yr
7+ years expRazorfish is a leader in the marketing industry with a focus on digital expertise. The Director of Search Marketing will develop innovative search strategies, oversee search operations, and collaborate across teams to enhance campaign performance and client satisfaction.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance
Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to maximize ROI and effectiveness
Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity
Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing
Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s best practices and drive client success
Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights
Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction
Cross-Functional Collaboration: Collaborate with media, creative, and analytics teams to ensure cohesive and integrated strategies across all marketing channels
Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion
Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth
High-Performing Culture: Create a collaborative and high-energy environment that emphasizes accountability and excellence in client service
Training Facilitation: Lead internal training initiatives to enhance the team's search and overall digital marketing capabilities and promote continuous learning
Agency Leadership Contribution: Actively participate in management training and cross-departmental initiatives to align objectives and enhance overall service offerings
Qualification
Required
7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results
3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership
Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions
Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams
Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they synergize with search marketing efforts
Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel
Knowledge of online campaign measurement methodologies, with the ability to recommend best practices for continual performance improvement
Innovative mindset with a focus on leveraging emerging technologies to enhance overall performance and operational efficiency
Strategic thinker capable of developing comprehensive plans that align with client objectives and adapt to changing market trends
Demonstrated experience in business development, contributing to agency growth and expanding service offerings
Commitment to fostering a culture of learning through training and knowledge-sharing initiatives that enhance team performance
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase