Yelp · 1 day ago
Digital Campaign Measurement Specialist, Enterprise/Brand Sales (Remote)
Yelp is seeking a Digital Campaign Measurement Specialist to provide critical measurement support for account teams and clients. The role involves developing measurement frameworks and communicating performance insights to help clients understand the value of Yelp's advertising solutions and optimize their media investments.
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Responsibilities
Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance
Develop and implement attribution models, lift studies, and performance analyses for client-facing projects
Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design
Translate complex analytics into clear, relevant business recommendations for marketing stakeholders
Support clients in understanding cross-channel performance and maximizing the impact of their media investments
Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches
Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs
Define KPIs, reporting standards, and best practices for measurement with account team partners
Qualification
Required
3–6+ years' experience in digital advertising, analytics, measurement, or marketing science
Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency
Proficient in attribution, lift testing, experimentation, and digital media modeling
Ability to communicate complex analytical concepts clearly to non-technical audiences
Success working cross-functionally with sales teams and marketers
Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors
Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking
Strong business storytelling skills and an understanding of privacy impacts on measurement
Ability to handle objections and negotiate measurement/KPI's with key client decision-makers
Benefits
Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays
One floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Company
Yelp
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
Funding
Current Stage
Public CompanyTotal Funding
$56MKey Investors
Elevation PartnersDAG VenturesBenchmark
2012-03-02IPO
2010-01-27Series E· $25M
2008-02-26Series D· $15M
Recent News
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