Sr. Director, Demand Generation, Americas jobs in United States
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Datasite ยท 14 hours ago

Sr. Director, Demand Generation, Americas

positionNew York, NY
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$170K/yr - $297K/yr
date12+ years exp

Datasite is a global leader in facilitating economic value creation for companies worldwide, and they are seeking a seasoned Demand Generation Marketer to lead and execute multi-channel demand generation and account-based marketing campaigns. This role involves strategic planning and execution to drive pipeline growth and revenue for their B2B business.

FinTechSoftware
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Work & Life Balance

Responsibilities

Team Leadership: Lead a team of marketers responsible for the full funnel of the Datasite Americas business, including ABM, marketing campaigns, and email marketing
Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives
Account-Based Marketing: Develop our 1:1, 1:many, and programmatic ABM efforts across top private equity, investment banking, and corporate segments, to land and expand in our most key accounts
Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events
Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs
Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals
Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact
Budget Management: Manage and allocate marketing budgets effectively to maximize ROI

Qualification

B2B demand generation marketingAccount-Based Marketing (ABM)Marketing automation platformsData-driven marketingCRM systemsCommunicationTeam collaborationHands-on approach

Required

12+ years of experience in B2B demand generation marketing
Proven track record of driving pipeline growth and revenue
Strong understanding of funnel marketing, marketing automation platforms, and CRM systems
Knowledge of ABM (Account-Based Marketing) strategies, including digital, events, outbound, and out-of-home, as well as ABM platform experience such as 6sense or Demandbase
Experience with data-driven marketing and analytics
Excellent communication and presentation skills
Ability to collaborate effectively with cross-functional teams
Able to be hands-on and independent when appropriate

Preferred

Experience in technology or SaaS companies
Experience in driving demand for B2B financial companies, including mergers and acquisitions
Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++)

Benefits

Health insurance (medical, dental, vision)
A retirement savings plan
Paid time off
Other employee benefits

Company

Datasite

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Datasite is a leading SaaS platform used by enterprises globally to execute complex, strategic projects.
dateFounded in 1968
location
Minneapolis, Minnesota, USA
people-size1001-5000 employees
web-link
https://www.datasite.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2020-10-19Acquired

Leadership Team

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Rusty Wiley
Chief Executive Officer
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James Lehnhoff
Chief Technology Officer
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