Pillar4 Media ยท 6 days ago
SEO, AI, & Audience Growth Associate
United States
Full-time
Remote
Entry Level
1+ years expPillar4 Media is a digital media company focused on health and wellness, seeking an SEO, AI, & Audience Growth Associate to enhance their audience development and visibility strategies. The role involves collaborating with editorial and video teams, conducting research, analyzing performance metrics, and improving user experience across their health and wellness platforms.
ConsultingContentPersonal Health
No H1B
Responsibilities
Support audience development and visibility strategies across our portfolio of health and wellness websites, including traditional search, AI-powered platforms (ChatGPT, Perplexity, Gemini, etc.), and emerging discovery channels
Drive content execution in close collaboration with editorial and video teams, conducting keyword and topic research, competitive gap analysis, and audience intent mapping to inform strategic content plays that grow reach, engagement, and business value across all channels where our audiences discover information
Analyze organic search and AI visibility landscapes to identify authority and trust gaps, partnering with cross-functional teams to build campaigns that establish our brands as credible, authoritative sources
Identify and execute on technical site improvements that enhance user experience, accessibility, and discoverability in collaboration with design and product stakeholders
Research, test, and evaluate on-page, off-page, and emerging channel experiments (including AI citation optimization and brand mention strategies) with intentionality and rigor
Measure and report on multi-channel performance, uncovering deep insights across content, revenue, authority signals, and technical metrics to make proactive, data-driven decisions that improve visibility and drive the P&L
Champion audience-first thinking by understanding where and how users seek information, adapting strategies to meet them on their preferred platforms
Lead by example, support your teammates, and contribute to a collaborative, inclusive culture
Qualification
Required
1-3 years of work experience in SEO, audience development, content strategy, or digital marketing (agency or in-house)
Comfort with measuring, interpreting, and making real-time decisions based on large volumes of data
Ability to manipulate data in spreadsheets and present insights and recommendations to senior team members regularly
Fluency in Microsoft Excel and/or Google Sheets
Beginner or intermediate experience with analytics and research tools (may include Google Analytics, Google Search Console, Screaming Frog, Sitebulb, Ahrefs, SEMRush, or similar platforms - willingness to learn new tools is essential)
Strong collaboration skills and experience working across functional groups including editorial, promotions/outreach, development, design, CRO, and others
Intellectual curiosity about how audiences discover and consume content across evolving platforms and technologies
Adaptability and enthusiasm for a fast-paced, constantly changing environment with competing priorities and deadlines
Competitive drive, growth mindset, and hunger to learn
Preferred
Openness to feedback and collaboration: You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique
Strong communication skills: You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team
Alignment with Pillar4's culture: We live by our values and expect our team to buy in
Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge
Benefits
Health insurance
401k
A monthly wellness stipend for house cleaning
Gym membership
Grocery delivery or massages
Cell phone reimbursement
Company
Pillar4 Media
Pillar4 Media is a portfolio of health and wellness review websites that help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Todd Alexander
Co-Founder & CEO
Jeff Ross
Chief Financial Officer
Company data provided by crunchbase