Lamar Advertising Company · 1 week ago
Senior Sales Account Executive
Columbus, OH
Full-time
Hybrid
Senior Level, Lead/Staff
$100K/yr - $145K/yr
10+ years expLamar Advertising Company is a leader in outdoor advertising, seeking a new Sales Account Executive to join their Columbus, Ohio office. The role involves meeting and exceeding sales objectives, developing long-term advertising relationships, and utilizing professional sales techniques to grow both sales and community connections.
AdvertisingBrand MarketingMarketingOutdoor AdvertisingTravel
No H1B
Responsibilities
Meet and exceed sales targets and monitor personal sales data and reports
Target businesses within the assigned territory/account list and visit each established Lamar client and our competitors’ clients within the specified time frame
Identify potential growth areas, open new accounts and increase Lamar’s market share by selling all products – Posters, Bulletins, and Transit (where applicable)
Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow up on Hot Leads, prepare proposals, and research
Prepare written presentations, reports and proposals
Become an active team member of Lamar and the advertising community
Develop presentation skills utilizing computer tools and present to clients on a regular basis
Maintain accounts receivable
Continually develop new product knowledge and acquire better selling skills
Keep abreast of competition – particularly newspaper, radio, TV, cable, and online advertising
Actively participate in sales meetings, regional meetings, seminars and trade shows
Create and maintain daily, weekly, and monthly sales plan a month in advance
Maintain the appearance of a professional salesperson
Use sales tools and complete daily planner/sales program after each call and at the end of the day
Maintain organized up-to-date records of clients and sales activity
Minimize travel time and maximize time in the field with clients
Travel overnight when necessary
Use the Lamar Sales Support Center and the Multi-Market Coordinators to sell multi-Lamar markets
Cluster accounts to work them geographically and manage your time effectively
Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis
Follow up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution
Agree to check lights etc. on a regular basis when called upon
Operate within your expense budget
Qualification
Required
Ability to cold call businesses both over the phone and in person
Ability to make oral presentations to provide information or explain policies and procedures
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros
Ability to adapt to new technology
Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints
Skill in writing grammatically correct routine business correspondence
Ability to perform effectively under fluctuating workloads
Skill in selling or promoting outdoor advertisements
Skill in establishing rapport and gaining the trust of others
Ability to establish and maintain cooperative working relationships
Ability to meet a sales quota
Working knowledge of general sales techniques
Ability to be intrinsically motivated to succeed and withstand rejection
Skill in working independently and following through on assignments with minimal direction
High School Diploma or Equivalent
Current and Valid Driver's License
10+ years of sales experience required, preferably in outdoor advertising
Or equivalent combination of education and experience
Preferred
College Degree Preferred, preferably in Business, Marketing, Advertising or related field
CRM experience preferred
Benefits
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
A comprehensive 90 day training program
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Accident, and Critical Illness coverage
Short and long-term disability and paid parental leave
Dental and vision insurance
401K plan with company match
Employee stock purchase program
Wellness program incentives such as medical plan premium holidays and HSA contributions
Company
Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with displays across the United States and Canada.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$400M2025-09-22Post Ipo Debt· $400M
1996-08-02IPO
Leadership Team
R
Ross Reilly
Vice President
Recent News
2025-12-19
2025-12-19
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