Apply on Employer Site

Cella · 2 days ago

EMAIL MARKETING MANAGER

Atlanta, GA

Full-time

Onsite

Mid Level

$90K/yr - $100K/yr

4+ years exp

Cella is seeking an experienced Email Marketing Manager to lead their digital communication strategy. The role focuses on the strategic development, execution, and analysis of email marketing programs to drive lead generation, customer engagement, and sales conversions.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Responsibilities

Develop and manage the comprehensive email marketing strategy across the entire customer lifecycle, from initial lead nurturing and customer acquisition to post-sale engagement

Design, build, and deploy high-volume, dynamic email campaigns (e.g., promotional blasts, lead nurturing drip campaigns, behavioral triggers, transactional emails)

Own and optimize the marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, etc.) to enhance targeting, personalization, and deliverability

Ensure all email campaigns are compliant with CAN-SPAM, GDPR, and other relevant regulations

Establish key performance indicators (KPIs) for all email programs (e.g., open rates, click-through rates, conversion rates, unsubscribes, and lead quality)

Conduct rigorous A/B testing on subject lines, content, calls-to-action (CTAs), and deployment times to continuously improve performance

Provide regular, in-depth reporting and analysis to senior management on campaign results and their impact on sales and customer experience targets

Manage the health and growth of the email database, including segmentation, data hygiene, and list acquisition strategies

Collaborate with the Content and Creative teams to develop compelling, on-brand email content and templates that reflect value proposition of comfort, affordability, and energy efficiency

Work closely with the Sales and Division Marketing teams to align email campaigns with local community openings, special offers, and divisional sales goals

Integrate email strategy with other digital channels, including website, social media, and paid media, to ensure a cohesive omnichannel customer experience

Qualification

Email marketing strategyMarketing Automation/CRMAnalytical skillsHTML/CSSProject managementCollaboration skills

Required

Bachelor's Degree in Marketing, Communications, Business, or a related field

4+ years of dedicated experience in email marketing, with a proven track record of managing high-volume email programs for a B2C organization

Proven proficiency with at least one major Marketing Automation/CRM platform (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Eloqua, HubSpot)

Exceptional analytical skills with the ability to interpret data, generate insights, and translate them into actionable email strategies

Strong knowledge of HTML/CSS for email template editing and troubleshooting is a plus

Excellent project management and organizational skills, with a focus on meeting tight deadlines in a fast-paced environment

Demonstrated ability to collaborate cross-functionally and influence stakeholders