Live Nation Middle East · 1 day ago
Digital Media Strategy and Planning Manager I
Chicago, IL
Full-time
Hybrid
Mid Level
$62K/yr - $78K/yr
4+ years expLive Nation Entertainment is the world’s leading live entertainment company, and they are seeking a Digital Media Strategy & Planning Manager I. This role will lead the planning, execution, and optimization of paid digital media campaigns for live entertainment events, ensuring alignment with business goals and audience insights.
ConcertsMedia and EntertainmentTV
Responsibilities
Develop and presents full-funnel, data-driven media strategies aligned with event goals and audience insights
Oversee campaign execution across platforms, ensuring delivery, pacing, and performance are aligned to KPIs
Lead reporting strategy and works closely with analytics teams to generate insights and recommendations
Evaluate media performance, implements optimizations, and informs broader strategic direction
Communicate media performance and strategic recommendations clearly and persuasively
Work cross-functionally with Marketing, Analytics, and Media Channel teams to ensure alignment on strategy and execution
Partner with stakeholders to create cohesive campaigns across paid, earned, and owned channels
Actively contribute to strategic planning sessions and provides thought leadership
Tracks platform changes and industry trends to proactively surface innovations
Understands business priorities across clients, categories, and lifecycles to apply that knowledge to media planning
Provides competitive insights and thought leadership to internal stakeholders and clients
Qualification
Required
Bachelor's degree in Marketing, Advertising, Business, or related field
4+ years of experience in digital paid media
Moderate to deep experience with at least one major media platform or tool, such as: Ad Serving: Campaign Manager 360, Search: Google Ads, Social: Meta Business Manager, Programmatic: theTradeDesk or Digital Video 360, Project Management: Asana
Proven ability to manage campaigns end-to-end across multiple digital platforms
Strong Excel and data analysis skills
Excellent communication, presentation, and client management abilities
Benefits
Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
401(k) program with company match, stock reimbursement program
New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Volunteer time off, crowdfunding match
Company
Live Nation Middle East
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-01-14
Company data provided by crunchbase