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LendingClub · 1 day ago

Director, Digital Creative Strategy & Execution

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$198K/yr - $215K/yr

10+ years exp

LendingClub is the leading digital marketplace bank in the U.S., dedicated to helping members achieve their financial goals. The Director of Digital Creative Strategy will drive customer acquisition through paid digital channels, focusing on creative strategy and performance marketing.

Consumer LendingCreditFinanceFinancial ServicesFinTechLendingPeer to PeerPersonal Finance

Responsibilities

Define the creative strategy and partner closely with channel team to execute paid search, paid social and display strategy to drive growth for LendingClub across business lines and market segments

Build and own strategic relationships with performance marketing vendors and creative agencies. Provide creative direction to internal and external creative development teams to ensure creative assets are on strategy, brand and schedule

Stay updated on and implement a creative AI strategy, identify new tools and platforms, test and scale creative and content development with an eye towards leveraging AI tools to accelerate creative asset velocity and lower creative costs

Design and implement an aggressive creative testing roadmap across the touch points, including content, creative, cadence to continually optimize channel performance and increase conversions

Continuously monitor creative test results, gather actionable insights, identify what is resonating, iterate based on learnings in collaboration with channel partners and leadership, while ensuring alignment with company priorities

Develop and deliver creatives for new channels (e.g. connected TV, Native ads, influencer strategy) to engage with prospects and bring volume into the sales funnel

Monitor and stay up to date on competitive creative activity, identify trends and test into new messaging proof points and maintain a channel learnings library

Build out and manage agency partner roster across channels

Qualification

Performance marketingCreative strategyDigital channelsCreative testing roadmapFigmaAnalytic mindsetProject managementCommunication skills

Required

10+ years of marketing experience in performance marketing and creative strategy in digital channels

Bachelor's degree in a related field; or a related field

A blend of creative thinking and data driven decision making with the ability to convert creative learnings into insight driven campaigns that drive acquisitions

Deep knowledge of creative best practices across online ad platforms like Google Ads, Meta, etc

Excellent creative judgement, communication skills and ability to interface effectively with internal and external stakeholders in a matrixed org structure, including channel, legal and compliance, analytics and product marketing

Strong project management skills with the ability to develop and deliver high volume of creative assets across multiple platforms

You have proficiency with Figma

Benefits

Medical, dental and vision plans for employees and their families

401(k) match

Health and wellness programs

Flexible time off policies for salaried employees

Up to 16 weeks paid parental leave

Company

LendingClub

Glassdoor3.3

Since our founding in 2007, we have transformed the banking industry by bringing a traditional credit product - the installment loan - online and we’ve been on the fast track ever since.

Founded in 2007

San Francisco, California, USA

1001-5000 employees