Yum! Brands · 2 weeks ago
Global Marketing Manager: Retail Strategy and Growth
Plano, TX
Full-time
Onsite
Senior Level, Lead/Staff
$125K/yr - $140K/yr
8+ years expYum! Brands is seeking a Global Marketing Manager of Retail Strategy and Growth to define and implement best practices across Promotion, Pricing, and Menu. The role focuses on leveraging data-driven insights to enhance global retail strategies and ensure effective market execution through collaboration and community engagement.
Food and BeverageHospitalityRestaurants
Responsibilities
Define and Scale Retail Best Practice
Develop, evolve, and syndicate global best practice playbooks across Promotion, Pricing, and Menu as part of the Retail Growth Framework
Partner with the Global Innovation Team to ensure high-performing LTOs are captured, validated, and integrated into the Global SOBO Pantry
Develop global playbooks on key strategic workstreams to consolidate learnings and enable strong market adoption
Support the rollout of retail capability initiatives such as SOBO pantry and related training programs
Leverage insights and analytics to drive adoption of data-led pricing actions across markets
Lead the development and validation of an optimal retail calendar construct to maximize incrementality and sales
Analyze retail performance and promotional effectiveness to identify success drivers, gaps, and opportunities
Partner with the Food Innovation Team to contribute to the development, validation, and deployment of a modern menu vision for KFC
Develop a comprehensive channel strategy that integrates pricing, promotion, and menu design to drive maximum revenue and optimize customer experience
Collaborate cross-functionally to elevate the customer experience across all channels, ensuring a consistent and differentiated retail presence
Build and maintain a strong global community of Regional Retail Leads, fostering collaboration, connection, and consistent application of retail principles
Facilitate quarterly connects and calendar reviews with key markets to share learnings, identify remedial actions, and track progress
Collate quarterly input for Yum! earnings releases and support visibility of retail performance at a global level
Maintain and expand the SOBO Pantry (Brand Hub) - the central repository of retail case studies, assets, and frameworks
Continuously enhance the library with fresh, data-backed success stories and scalable retail examples
Communicate updates and success stories to drive engagement, awareness, and adoption across markets
Qualification
Required
Bachelor's degree in Business, Marketing, or related discipline required
8+ years of experience in Marketing, Brand, Retail, or Commercial Strategy roles
Strong analytical and commercial acumen, with experience leveraging insights to drive business decisions
Proven ability to build business cases, influence stakeholders, and secure buy-in for strategic initiatives
Excellent project management skills and a strong bias for action
Skilled in representing the voice of the customer and translating insights into commercial and marketing strategies
Exceptional interpersonal and communication skills, comfortable operating in a global matrix
Preferred
Master's degree in a relevant field preferred
QSR or CPG experience preferred, with strong understanding of pricing, promotion, and menu fundamentals
Company
Yum! Brands
Yum! Brands is a quick-service restaurant brand that primarily operates the likes of KFC, Pizza Hut, and Taco Bell.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-09-09Post Ipo Debt· $1.5B
2024-04-26Post Ipo Debt· $2B
1997-09-26IPO
Leadership Team
Christopher Turner
Chief Executive Officer
Ranjith Roy
Chief Financial Officer
Recent News
2026-01-22
2026-01-03
The Independent
2025-12-29
Company data provided by crunchbase