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Tilray Brands, Inc. · 1 week ago

Brand Director, East Brands (Tilray Beverages)

Atlanta, GA

Full-time

Onsite

Director/Executive

10+ years exp

Tilray Brands, Inc. is a leading global lifestyle and consumer packaged goods company. They are seeking a dynamic and experienced Brand Director to spearhead the development and execution of long-term brand and commercial strategies for a portfolio of iconic regional craft breweries, managing a team and collaborating closely with cross-functional teams.

Food Production

Responsibilities

Align marketing initiatives with strategic objectives, ensuring consistent brand growth and profitability

Define brand architecture and keep messaging consistent across every pint, post, and party

Lead a team of passionate marketers to deliver campaigns and programs that are high quality and consistent across every channel

Oversee creative development, media planning, and activations across digital, social, experiential, and retail

Balance the unique personalities and various business lifecycles of our regional craft brands while finding smart ways to share resources and amplify impact

Spot opportunities for seasonal brews, collaborations, and limited releases that keep our brands engaged in the craft community

Tap into data (pun intended) to guide strategy, optimize spend, and measure ROI

Stay ahead of trends, consumer behaviors, and where the industry is heading

Partner with Sales, Operations, Tap Rooms and Finance to make sure marketing drives distribution and revenue

Work closely with brewery teams to keep things authentic and local—because craft is all about community

Qualification

Brand managementStrategic marketingP&L managementIntegrated marketingDigital strategyConsumer insightsAnalytical skillsTeam developmentMS Office SuiteLeadershipProblem-solving

Required

10+ years of progressive experience in brand marketing, preferably in beverage, CPG, or lifestyle brands. Experience with the three-tier system strongly preferred

Proven success managing multiple brands within a portfolio structure

Excellent analytical and organizational skills

Self-starter with an ability to take brand objectives and strategic direction and develop a comprehensive strategic approach to achieve brand goals

Ability to convey brand messages in an exciting and interactive manner, outgoing, organized, professional, with strong attention to detail, flexible and able to adapt well to challenging and ever-changing situations, high energy level and a 'get it done' attitude

Strong leadership and team development chops. Experience leading cross-functional teams to deliver integrated campaigns

Expertise in integrated marketing, digital strategy, and experiential activations

Exceptional problem-solving ability

Proficient with MS Office Suite (Word, Excel, PPT)

Experience working with a budget and P&L