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Heartbeat · 2 weeks ago

Group Copy Supervisor

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$105K/yr - $165K/yr

8+ years exp

Heartbeat is a full-service agency for healthcare Challenger Brands, and they are seeking a Group Copy Supervisor to help deliver game-changing campaigns for Consumers & HCPs. The role involves leading long-form copy development, building relationships within teams, and mentoring junior copywriters.

AdvertisingMarketing

Culture & Values

Responsibilities

Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector

Know, like the back of your hand, all aspects of the brand including trials, studies, and patient profiles

Build strong relationships within Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial, and clinical knowledge for the brand

Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives

Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns

Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams

Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content

Write, reference, and annotate copy in preparation for medical/legal review in a deadline-focused environment

See copy decks and manuscripts through development and to launch (in partnership with Editorial)

Develop original content for new projects, and collaborate with Medical Director when needed

Help mentor more junior Copywriters, developing their ability to produce quality work

Qualification

HCP copywritingOmnichannel launch brand workLong-form writingClient presentationsPharmaceutical marketing knowledgeCross team collaborationCreative idea recognitionMentoring junior CopywritersMeeting deadlinesThriving under pressure