The Toro Company · 2 weeks ago
Marketing Specialist I - Ventrac
Ventrac, a division of the Toro Company, is a growth-oriented company located in Orrville, Ohio. The Marketing Specialist I coordinates and implements marketing communications projects, supports trade shows and events, and develops content for campaigns while managing customer interactions and leads.
CommercialIndustrial ManufacturingMachinery Manufacturing
Responsibilities
Oversee all incoming leads - from pre-qualification and profile-building in the Ventrac network, to dealer assignment, plus follow up through the sales process
Optimize lead generation through management of all incoming platforms, as well as reporting lead stats
Distribute physical marketing material for lead inquiries
Work alongside the marketing team to craft strategic initiatives focused on driving customer interaction and lead growth
Receive phone calls and provide product support for current and prospective customers
Monitor and respond to customer inquires via the info@Ventrac inbox
Social media interaction: monitor comments and messages, respond to inquiries, and relay helpful insights to the marketing and product teams
Help the marketing and training teams to develop and execute plans including logistics, content, equipment strategy, and show insights
Participate in marketing activities, both in-office and on-site in the field
Operation of equipment during video shoots (optional, not required)
Support various sales and marketing initiatives focused on driving engagement with both internal teams and external brand participants
Qualification
Required
Completed HS Diploma or GED equivalent required
2+ years' experience in marketing related duties and tasks required, such as: digital marketing campaigns with Google, Facebook or agency level
Excellent interpersonal and communications skills, exhibit initiative and be a team player fully supportive of division and company objectives and culture
Strong customer orientation, including experience with Voice of Customer
Passion for providing market-leading products on time and within project scope
Working knowledge and experience in graphic arts, digital advertising and production
Familiar with marketing automation, social media marketing, and web analytics
Preferred
Bachelor's degree required, preferably in the fields of marketing, business or engineering
Excellent computer skills including CRM Software and/or SAP, preferred
2+ years of experience in one of the following industries: Manufacturing, Farming, Automotive, and/or outdoor power equipment industry preferred
Benefits
Medical/dental/vision plan
401k
Dress for your day
Food
Wellness
Volunteerism
Summer Hours
Competitive Salary
Company
The Toro Company
The Toro Company provides solutions for the outdoor environment.
Funding
Current Stage
Late StageLeadership Team
Recent News
Twin Cities Business
2025-12-20
2025-12-17
2025-12-17
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