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Blue Heron Capital · 1 day ago

Manager, Marketing Operations

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Verato is a company focused on identity intelligence, aiming to provide exceptional experiences through effective data management and integration. The Marketing Operations Manager will lead the design and implementation of the marketing tech stack, streamline processes, and enable the marketing team to execute effectively.

Angel InvestmentFinancial ServicesHealth CareSecurity

Responsibilities

Evaluate, select, and implement a modern marketing technology stack (MAP, CDP, ABM tools, analytics platforms, etc.)

Lead integration efforts across platforms to ensure seamless data flow and campaign execution

Partner with IT and external vendors to ensure security, scalability, and compliance

Design and document scalable marketing workflows across campaign planning, lead management, and reporting

Establish governance models for data hygiene, segmentation, and attribution

Build dashboards and reporting frameworks to measure marketing effectiveness, ROI, and pipeline contribution

Enable real-time insights for demand generation, customer lifecycle marketing, and sales alignment

Train and support marketing team members on tools and best practices

Ensure alignment between Marketing and Sales technology, process and reporting so that we optimize investments and outcomes

Own the marketing operations budget and vendor relationships

Negotiate contracts and manage renewals for tech platforms and services

Qualification

Marketing tech stack architectureData managementStakeholder communicationB2B tech experienceProject managementContinuous improvementAI-driven marketing toolsPredictive analyticsMarketing automation certificationsStrategic thinking