VP Marketing, Americas jobs in United States
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Ria Money Transfer · 2 weeks ago

VP Marketing, Americas

positionBuena Park, CA
timeFull-time
remoteOnsite
senioritySenior Level, Lead/Staff
date10+ years exp

Ria Money Transfer is a leading expert in cross-border payments, dedicated to helping millions of people send money where it matters. The Vice President of Marketing for the Americas Region will lead marketing efforts across North, Central, and South America, overseeing digital and brick-and-mortar channels to drive growth, brand awareness, and customer engagement.

BankingFinancial ExchangesFinancial ServicesMobile Payments

Responsibilities

Develop and execute a comprehensive marketing strategy for the Americas region, aligned with global goals and regional business priorities
Oversee marketing initiatives across Digital and Brick & Mortar channels, ensuring integrated campaigns that maximize impact
Lead and mentor a high-performing regional marketing team, fostering collaboration and professional growth
Partner with cross-functional teams, including Sales, Operations, and Product, to deliver seamless customer experiences
Drive brand awareness and loyalty through targeted campaigns, community engagement, and culturally relevant messaging
Ensure consistent brand representation across all touchpoints in the region
Utilize data and analytics to measure campaign effectiveness, optimize marketing spending, and inform strategic decisions
Monitor market trends, competitor activities, and customer insights to identify growth opportunities
Manage regional marketing budgets effectively to ensure ROI-driven investments

Qualification

Marketing strategy developmentDigital marketingBrick & Mortar marketingAnalytical skillsStakeholder managementCross-cultural marketingFluency in SpanishFluency in PortugueseLeadership skillsCommunication skills

Required

10+ years of progressive marketing leadership experience, with a strong track record in both Digital and Brick & Mortar channels
Proven ability to develop and execute marketing strategies across multiple geographies and cultures
Strong analytical skills and experience leveraging data for decision-making
Excellent communication, leadership, and stakeholder management skills
You have an advanced degree in Marketing, Business, or a related field

Preferred

Fluency in Spanish or Portuguese is a plus

Benefits

Competitive compensation plan
Paid time off and leave
Health, dental, vision and life insurance
401(k) retirement plan with company match
Employee Stock Purchase Plan
Global Language Program offering language learning opportunities
Wellness initiatives supporting physical, mental, and financial well-being
Learning, development, and tuition assistance programs
Global career opportunities in an inclusive, mission-driven culture

Company

Ria Money Transfer

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Glassdoor3.6
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Ria Money Transfer, a business segment of Euronet Worldwide, Inc.
dateFounded in 1987
location
Buena Park, California, USA
people-size1001-5000 employees
web-link
https://in.riafinancial.com/home

Funding

Current Stage
Late Stage

Leadership Team

A
Alonzo Venegas
Chief Revenue Officer
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Matias Stephens
Product Manager II – US Wallet & Payments
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Company data provided by crunchbase