Dropbox · 2 days ago
Senior Lead, Acquisition Growth Campaigns
United States
Full-time
Remote
Senior Level, Lead/Staff
$171K/yr - $232K/yr
10+ years expDropbox is a Virtual First company, and they are seeking a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing organization. The role involves driving the marketing-led acquisition strategy and experimentation agenda, partnering with various teams to bring acquisition initiatives to market and ensuring alignment with business goals.
CollaborationEnterprise SoftwareFile SharingPrivate CloudWeb Hosting
Responsibilities
Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments
Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points
Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions
Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC
Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces
Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities
Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient
Qualification
Required
10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments
Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams
Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology
Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns
Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization
Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation
Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations
Preferred
Experience scaling acquisition programs in high-growth SaaS or freemium environments
Proficiency in experimentation and automation platforms (e.g., Jira, Confluence)
Strong understanding of paid media strategy, lifecycle handoff, and pipeline measurement frameworks
Exposure to AI-driven personalization, predictive lead scoring, or generative content workflows
Strategic marketing/analytics background
Benefits
Corporate bonus program
Sales incentive (target included in OTE)
Stock in the form of Restricted Stock Units (RSUs)
Company
Dropbox
Dropbox is a smart workspace company that provides secure file sharing, collaboration, and storage solutions.
1001-5000 employees
H1B Sponsorship
Dropbox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (127)
2024 (105)
2023 (103)
2022 (166)
2021 (197)
2020 (157)
Funding
Current Stage
Public CompanyTotal Funding
$2.41BKey Investors
JP Morgan ChaseJPMorgan PartnersBlackRock
2025-09-09Post Ipo Debt· $700M
2018-03-23IPO
2017-03-30Debt Financing· $600M
Leadership Team
Drew Houston
Founder & CEO
Arash Ferdowsi
Co-Founder
Recent News
2025-12-19
Business Standard India
2025-12-19
2025-12-16
Company data provided by crunchbase