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The Wall Street Journal · 3 months ago

Senior Social Media Editor, The California Post

Los Angeles - Pico Blvd

Full-time

Onsite

Mid, Senior Level

$85K/yr - $95K/yr

7+ years exp

The New York Post is expanding into Los Angeles with the launch of The California Post, aiming to provide bold and impactful journalism. The Senior Social Media Editor will lead the social strategy for the California Post, overseeing a team to enhance audience engagement and brand awareness across platforms.

FinanceFinancial ServicesInternet

Responsibilities

Oversee the California Post’s social media strategy and execution, ensuring coverage is timely, creative, and aligned with editorial priorities

Manage and mentor a team of social editors and content creators, fostering collaboration, creativity, and accountability

Work closely with newsroom editors and reporters to amplify top stories and adapt content specifically for social platforms

Develop and enforce best practices for tone, visuals, and content packaging across platforms

Monitor analytics and audience insights to refine strategy and optimize performance

Anticipate and act quickly on breaking news, cultural moments, and emerging trends across platforms

Collaborate with cross-functional teams to ensure social media supports broader audience growth and engagement goals

Proactively pitch new ideas to increase visibility, engagement, and loyalty among audiences

Cultivate and grow the social media audience, identifying new platforms and strategies for expansion

Monitor social media for breaking news, trending topics, and user-generated content

Train and mentor staff on social media best practices, platform changes, and emerging trends

Qualification

Social media strategyAudience engagementAnalytics toolsVideo editingPhoto editingEditorial judgmentVisual storytellingSocial media trendsTeam managementCreativity

Required

7+ years of professional experience managing social media for a newsroom or major media brand

Proven track record of building and executing strategies that drive audience growth, engagement, and high performance on major social platforms

Expertise in analytics and monitoring tools such as CrowdTangle, Parse.ly, and Google Analytics, with the ability to translate insights into actionable strategy

Strong portfolio demonstrating proficiency in video and photo editing (Adobe Premiere Pro, Final Cut Pro, Photoshop, Canva) and creative, platform-specific execution

Excellent editorial judgment and writing skills, with the ability to adapt tone across platforms while ensuring clarity, accuracy, and timeliness

Experience managing and coaching a social team, setting goals, and fostering creativity and accountability

Deep knowledge of social media trends, best practices, and emerging platforms, with the flexibility to adapt quickly as the news cycle and audience demands shift

Creative and resourceful, with a strong grasp of visual storytelling and multimedia integration

Ability to thrive in a fast-paced newsroom, multitask under pressure, and respond quickly to breaking news, including willingness to work nights and weekends as needed