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MSC Cruises · 4 days ago

Senior Marketing Analyst, NA - Explora Journeys

Miami, FL

Full-time

Onsite

Senior Level

5+ years exp

MSC Cruises is a vibrant luxury brand under Explora Journeys, known for redefining luxury ocean travel. The Senior Marketing Analyst will support North America's marketing strategy by analyzing business and marketing datasets to provide actionable insights and improve marketing outcomes.

LeisureTourismTravel

No H1B

U.S. Citizen Only

Responsibilities

Build and maintain a single source of truth for marketing KPIs (sessions, leads, bookings, revenue, spend efficiency)

Reconcile and validate data across GA4, Power BI, agency reporting, and marketing platforms to ensure accuracy and consistency

Document data definitions and reporting standards, driving cross-functional alignment across marketing, analytics, revenue management, and external agency teams

Conduct in-depth analyses of marketing performance to identify key drivers (e.g., channel mix shifts, audience segments, promotions, seasonality)

Partner with the Performance Marketing Manager to translate insights into recommendations for channel strategy and spend allocation — without directly managing campaigns

Develop executive-ready performance dashboards and reports that connect marketing activity to business outcomes

Integrate marketing performance data with broader business datasets (finance, bookings, customer, and operational data) to enhance analysis, reporting, and forecasting

Partner with Finance and Revenue Management to connect marketing investments with commercial outcomes

Deliver both ongoing reporting and ad hoc deep-dive analyses into business-critical questions where marketing is a key driver

Own quantitative models for marketing pacing, spend scenarios, and investment impact

Run simulations to guide decisions on incremental budget allocations, timing of promotions, and reallocation across channels

Collaborate with Revenue Management to ensure marketing forecasts are aligned with booking and revenue expectations

Define and oversee measurement frameworks for A/B tests and structured experiments led by the Performance Marketing Manager

Ensure results are statistically valid, centrally documented, and translated into clear business implications

Support the institutionalization of learnings across the team, ensuring that insights are scaled and applied to future campaigns

Qualification

Data AnalyticsAdvanced ExcelPower BIMarketing AnalyticsCommercial AnalysisStatistical ValidityCommunicationDetail-orientedOrganizational Skills

Required

Bachelor's degree in Data Analytics, Marketing, Business, Economics, or a related field

5-6+ years of experience in a commercial analysis role, preferably within the travel, hospitality, or consumer brands sector, or experience working for a top-tier management consulting or marketing firm on commercial strategy engagements within these industries

Advanced Excel skills are essential - including pivot tables, lookups, scenario modeling, and multi-source reconciliation

Proficiency with data analysis and BI tools (Power BI, Tableau, Dataiku, Databricks) and marketing analytics platforms (GA4, Adobe Analytics)

Strong understanding of sales and marketing principles and KPIs (such as lead / call / web session volumes, financial performance, booking performance, and cost-per metrics); proven ability to analyze ROI across multichannel campaigns, measure channel effectiveness, and translate findings into optimization recommendations

Proven ability to synthesize complex data into actionable insights and strategies

Excellent communication skills, both verbal and written, with the ability to present recommendations to diverse audiences

Detail-oriented with excellent organizational skills and the ability to manage multiple projects simultaneously

US Passport or US Permanent Resident