Mom's Meals | A Purfoods Company · 1 day ago
Social Media Manager
Ankeny, IA
Full-time
Hybrid
Mid, Senior Level
4+ years expMom's Meals, a Purfoods Company, is seeking a Social Media Manager to shape and execute their social media strategy. The role involves managing content creation, community engagement, and influencer partnerships to enhance brand visibility and engagement.
Food and BeverageHealth CareNutritionWellness
Responsibilities
Develop and manage a strategic social media plan and editorial calendar aligned with business goals. Identify opportunities for thought leadership, storytelling and amplification to support brand goals
Develop and manage influencer and ambassador partnerships — including sourcing, contracting, briefing, and coordinating content — to amplify brand storytelling and reach key audiences
Create, edit and publish posts across all social platforms. Produce or coordinate creation of graphics, short-form video, animations and other assets. Ensure all content meets brand and accessibility standard
Monitor, moderate and respond to community engagement in alignment with brand and company guidelines
Work closely across the Marketing team on messaging priorities and collaborate to support integrated campaigns, events and storytelling initiatives. Partner with Human Resources and other internal teams for internal culture content, recruitment marketing and other awareness opportunities
Track social and influencer campaign performance using analytics dashboards, measure engagement, reach, sentiment, and impact. Provide actionable insights to improve content strategies
Conduct social listening to identify trends, risks, opportunities, audience behaviors, and competitive insights. Provide actionable insights to improve brand reputation and/or campaigns
Protect the brand by ensuring all content — internal or creator-generated — meets regulatory, privacy, and brand standards
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field
4–7 years of experience managing social media for a brand, agency, nonprofit, or communications-driven organization
Proven experience developing and managing influencer or ambassador programs across multiple tiers (micro to macro creators)
Expertise in major social platforms (Facebook, LinkedIn, Instagram, X, YouTube) and emerging channels
Strong writing, editing, and creative development skills across formats (copy, graphics, video)
Proficiency with social media management and reporting tools
Ability to interpret social analytics and use data to inform content strategy, engagement approaches, and influencer ROI
Understanding of brand management, reputation management, and the nuances of communicating in regulated environments
Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals
Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth
Preferred
Experience in health care, senior care, nutrition, or other regulated industries
Benefits
PTO, holiday pay and holiday of choice
401(k) match
Life insurance
Short-term disability
Health, dental and vision insurance
Maternity/paternity leave
Health savings account (HSA)
Flex spending accounts (FSA) – health and dependent
Company
Mom's Meals | A Purfoods Company
Mom’s Meals is a leading national provider of nutrition solutions and home-delivered meals.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Choi
President
Recent News
2025-09-19
2025-08-29
Company data provided by crunchbase