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Publicis Groupe · 18 hours ago

Vice President, Product

New York, NY

Full-time

Onsite

Director/Executive

$163K/yr - $257K/yr

10+ years exp

Publicis Groupe is a global leader in communication, and they are seeking a highly experienced and strategic Vice President of Product Management to lead their team responsible for Media Planning solutions. The role involves defining and executing a comprehensive strategy for media planning solutions, driving innovation, and leading a global team of product managers, researchers, and engineers.

AdvertisingMarketingPublic Relations

Responsibilities

Define and execute a comprehensive strategy for media planning solutions aligned with the company's mission, values, and business objectives

Drive the overall vision for planning product suite, setting the standard for design excellence and innovation

Define and execute the product roadmap, considering market trends, competitive analysis, and customer feedback to drive continuous product improvement and innovation

Lead, mentor, and inspire a global team of product managers, researchers, and engineers

Foster a culture of creativity, collaboration, and continuous learning within the product management organization

Provide strategic direction, performance feedback, and professional development opportunities to team members

Monitor and analyze market trends, competitive landscape, and emerging technologies related to media planning and provide strategic recommendations to the executive team

Drive innovation through cross functional collaboration with research, data science, engineering and clients

Collaborate closely with Groupe internal departments and client teams to understand their needs and requirements

Define prototypes to show proof of concept and test specific hypothesis with clients

Collaborate closely with Data Science, Engineering, Marketing, and other stakeholders to drive alignment and execute the product vision

Communicate effectively with executive leadership to provide updates on initiatives, strategies, and performance metrics

Represent the company as a thought leader in the community through speaking engagements, conferences, and publications

Drive thought leadership internally by sharing insights, trends, and best practices

Qualification

Product managementMedia planningData-driven productsCross-channel planningBudget optimizationAudience-based planningLeadership skillsInnovationCommunication skillsProject management

Required

Bachelor's or Master's degree in Computer Science, Engineering, or a related field

Extensive experience in product management (typically 10+), specifically in the areas of media channel allocation, budget optimization and/or strategic Planning as a whole

Proven track record of successfully driving product strategy, roadmap development, and product delivery in a global context

Deep understanding of: Media planning processes and enterprise products and data providers like MediaTools (hands on experience strongly preferred) and Nielsen

cross-channel planning, budgeting, and optimizations inclusive on Linear and digital

current trends in CTV and its impact on planning practices

audience-based planning and vendors in the space

Demonstrated success in developing and launching data products in a B2B environment

Experience working with clients to gather requirements and translate them into scalable and innovative out of the box product solutions

Excellent leadership and people management skills, with a demonstrated ability to build and lead high-performing teams

Strategic mindset with the ability to analyze market trends, identify business opportunities, and make data-driven decisions

Outstanding communication and presentation skills, with the ability to effectively collaborate with stakeholders at all levels, including executive management, engineering teams, and clients

Strong project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment

Passion for innovation, staying abreast of the latest industry trends, and driving continuous improvement in products and processes