Volkswagen Group Regional After Sales Singapore · 5 days ago
Contract - Marketing Data Analyst
United States
Contract
Remote
Entry, Mid Level
$75K/yr - $100K/yr
1+ years expElectrify America is committed to revolutionizing the way people charge and is the country's largest open DC fast charging network. They are seeking a contracted Marketing Data Analyst to support marketing performance reporting, dashboard development, and analytical projects to drive data-informed decisions.
Automotive
Responsibilities
Provide monthly reports on marketing performance to key stakeholders
Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data
Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates)
Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations
Extract and clean data from marketing platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud) for analysis and database storage
Ensure proper campaign tagging and tracking implementations (e.g., UTM Parameters, Google Tag Manager), including documentation
Write, optimize, and document SQL queries to retrieve data from databases
Support the development of marketing tables and views in database schemas
Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI)
Apply visualization best practices for clarity and usability
Conduct routine quality assurance checks to ensure data accuracy and consistency
Work closely with marketing teams to collect business requirements and documentation
Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations
Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration
Qualification
Required
Bachelor's Degree in a relevant field
1-3 years of experience in marketing analytics or a relevant analytical field
Proficiency in SQL (or Python)
Understanding of Digital Marketing Metrics (CTR, CPA, ROAS, Conversion Rates)
Experience with BI Tools (Tableau, Looker Studio, Power BI, RShiny)
Familiarity with Marketing Analytics Platforms (GA4, GSC, GCM, Talkwalker, Amplitude, Salesforce Marketing Cloud)
Preferred
Ability to work cross-functionally and collaboratively to support teammates
Comfort working in a fast-paced environment
Critical thinker
Strong communications and data storytelling skills
Curiosity and willingness to learn new tools and methodologies
Self-starter able to take on and execute projects independently
Experience with data engineering pipelines or cloud services (AWS, GCP, Azure)
Knowledge of data governance and quality assurance
Knowledge of ETL Processes or experience with APIs
Company
Volkswagen Group Regional After Sales Singapore
Volkswagen Group Regional After Sales Singapore (VRAS) Based in the middle of South-East-Asia, we are the regional office of Volkswagen Groups’ After Sales operations in Asia Pacific*, supporting 34 importers/NSCs in 23 countries.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase