NetApp · 1 day ago
Technical Product Marketing Manager
Bellevue, WA
Full-time
Hybrid
Senior Level
$175K/yr - $215K/yr
7+ years expNetApp is the intelligent data infrastructure company, turning a world of disruption into opportunity for every customer. As a Technical Product Marketing Manager, you will own technical marketing end-to-end for assigned technology areas, defining the technical narrative and value proposition while collaborating with various teams to produce high-quality technical content and demos.
Cloud ComputingData ManagementData StorageInformation Technology
Responsibilities
Collaborate with Product Management and Engineering across the product lifecycle to build your expert-level understanding of one or more NetApp products and solutions, their place in the NetApp portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges
Own technical marketing end-to-end for assigned technology area(s) on one or more specific technical topics; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions
Work with the broader Integrated Product & Platform Marketing (IPPM) team to maintain a unified editorial and launch calendar; and coordinate your work with IPPM team to deliver a unified, platform-first, customer-centric story supported by your work
Using modern AI-assisted tools build, curate, and maintain integrated product and solution demos in standardized formats for use by NetApp sales and product teams; manage demo catalog, availability, versioning, QA, and readiness for field, partners, and executive moments
Design and maintain self-service interactive assets (demos, sandboxes, TCO/ROI calculators, interactive guides); work with cross-functional marketing and sales enablement teams to and enable embedding within customer-facing content and sales tools and instrument these assets to gauge usefulness & impact, and to capture customer intelligence as appropriately volunteered
Produce consistent technical content and enablement: solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs)
Create integration deep dives and “how-to” videos that demonstrate how our technology integrates with partner ecosystems and solves specific customer problems – but not formal product documentation
As needed, utilize basic scripting and/or common automation toolkits (e.g. Python, Ansible, Terraform, etc.) to demonstrate features and integrations and to enable customers to replicate scenarios. You will not develop or distribute code for customer use in production environments
Act as a technical subject matter expert in webinars and virtual events; evangelize NetApp and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling
Synthesize input from customers and sales teams obtained during work as a technical SME, provide as input to Product Management for ongoing product development
Provide input and content for technical education curricula in partnership with Revenue Enablement; while you will not own or develop training curriculum or materials directly for internal or external audiences, you will act as a subject-matter expert and assist in ensuring messaging embedded in the training is aligned with the approved technical narrative for the products involved
Measure and report asset utilization and impact; drive continuous improvement of deliverables based on data and field insights
Qualification
Required
7+ years in technical marketing, sales engineering, solutions architecture, developer relations, or related roles
Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of ability to attain expert understanding of additional technology areas
Demonstrated ability to craft technical narratives, value proof, and competitive positioning for integrated solutions
Excellent technical writing, communication, and storytelling skills; customer-centric mindset with a bias for action and continuous improvement
Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences
Strong content creation skills across written and video formats: solution briefs, whitepapers, blogs, videos, talk tracks, battlecards, and demo scripts; rigorous attention to consistency and detail
Comfortable as a public speaker and on-camera presenter; capable of engaging technical and executive audiences across conferences, webinars, and social media
Hands-on proficiency with basic scripting and automation to demonstrate product features and integrations (e.g., Python, PowerShell/Bash, Ansible, Terraform, etc.)
Facility with competitive/alternatives analysis and building data-backed, testable claims
Strong collaboration and program management skills; able to coordinate cross-functionally with Product Management, Engineering, Sales, and the broader Integrated Product & Portfolio Marketing organization; manage multiple priorities and deadlines
Bachelor's degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience)
Preferred
Expertise on NetApp technologies or the data infrastructure market is highly desired
Familiarity with modern AI-enabled demo-creation tools and/or integration into GTM tools is highly desired
A Master's degree is a plus
Benefits
Health Insurance
Life Insurance
Retirement or Pension Plans
Paid Time Off (PTO)
Various Leave options
Performance-Based Incentives
Employee stock purchase plan
Restricted stocks (RSU’s)
Comprehensive medical, dental, wellness, and vision plans
Educational assistance
Legal services
Access to discounts
Financial savings programs
Company
NetApp
NetApp specializes in data storage, data infrastructure, and data management solutions.
10001+ employees
H1B Sponsorship
NetApp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (189)
2024 (166)
2023 (143)
2022 (250)
2021 (193)
2020 (225)
Funding
Current Stage
Public CompanyTotal Funding
$1.25BKey Investors
Sequoia Capital
2025-03-12Post Ipo Debt· $1.25B
1995-11-21IPO
1994-01-01Series Unknown
Leadership Team
George Kurian
Chief Executive Officer
Ben Bromhead
CTO
Recent News
2026-01-09
2026-01-06
Company data provided by crunchbase