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Harvard University · 1 day ago

Digital Communications and Marketing Coordinator, Data-Smart City Solutions

Cambridge, MA

Full-time

Onsite

Mid Level

3+ years exp

Harvard University is seeking a Digital Communications and Marketing Coordinator for its Data-Smart City Solutions program, which aims to promote data-informed practices in local government. The role involves content creation, audience engagement, and performance analysis across various digital platforms to enhance visibility and community interaction.

EducationHigher EducationUniversities

Growth Opportunities

No H1B

Responsibilities

Develop, produce, and edit engaging multi-media content for newsletters and social media posts, to drive engagement with our podcasts and written articles

Collaborate with team members to highlight Data-Smart research, events, and news using a variety of digital storytelling tools (written copy, video, graphics, audio)

Manage recurring newsletters; manage mailing lists, segment audiences, and strategize newsletter growth and engagement

Serve as primary social media manager, developing and executing channel-specific content strategies (Twitter/X, LinkedIn, Facebook, Bluesky)

Ensure cohesive and compelling messaging across all digital touchpoints

Assists with editorial and campaign calendars for newsletters, social media, and promotional initiatives

Monitor, increase, and nurture audience engagement across channels, responding to community feedback and interactions

Develop strategies to reach new audiences and deepen engagement with existing readers, listeners, and stakeholders

Utilize platforms such as Google Analytics, Salesforce, and native analytics tools on social and email platforms to track performance metrics (traffic, engagement, open/click rates, conversions, etc.)

Analyze data and KPIs to assess the effectiveness of campaigns and content and generate actionable insights to optimize future efforts

Prepare regular performance reports for internal stakeholders

Maintain and update web content using Drupal or similar CMS

Design and produce graphics and visuals

Support event promotions and multimedia needs (photography, video, audio clips) as needed

Qualification

Social media managementContent creationAnalytics toolsAdobe Suite proficiencyContent management systemsVisual storytellingBasic video productionWriting skillsOrganizational skills