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IMI Agency · 2 days ago

Beverage Program Marketing Manager (Sports + Entertainment Concessionaire)

Philadelphia, PA

Full-time

Hybrid

Mid Level

$75K/yr - $85K/yr

IMI Agency specializes in Building Better Beverage Business™ for hospitality clients, offering innovative marketing programs and promotions. They are seeking a Beverage Program Marketing Manager to plan, implement, and manage beverage program strategies across the U.S. portfolio of accounts, driving guest satisfaction and compliance with client initiatives.

Advertising

Responsibilities

Become a trusted partner and liaise for the client, partnering with the Client’s Marketing team to identify and define project scopes, objectives, and requirements, ensuring alignment with IMI and Client’s organizational goals

Development of the annual beverage category marketing programs, promotions, and implementation strategies that support revenue generation goals and capture the onsite guest

Develop new concepts based on industry trends and consumer insights

Oversee all stages of program development and field rollout, including tracking tasks, managing communications, and coordinating with third-party creative firms, architecture firms, and general contractors

Build guides and brand books for new concept rollout and scaling; maintain concept standards in collaboration with field teams

Measure sales results of existing programs and concepts and make recommendations for optimization

Manage and organize client-supplier marketing, promotional programming, and distributor relations for the clients’ United States locations under the beverage program

Work directly with Client’s operations leadership to roll out beverage programming across multiple verticals (i.e. major league sports, minor league sports, convention center, cultural attractions, NCAA, etc.)

Provide the Client with weekly and monthly reporting and recaps

Maintain budget for activations

Ensure beverage program initiatives align with federal, state, and local regulations by working with the Director of Accounts

Assist Client with beverage menu development and venue signage by working with internal and external creative teams

Report project results and risk management – escalating issues as needed based on the project plans

Prioritize tasks and assignments, ensuring all responsibilities are completed in a timely and efficient manner

Assist in planning beverage portions of large-scale meetings, conferences, and events, including coordinating and selecting locations, agendas, workshops, food & beverage, etc

Assist in performing beverage supplier solicitations, negotiations, invoicing, and collection as assigned

Assist in coordinating venue site visit audits with 3rd party firm(s) to monitor and drive compliance of Client beverage programs

Perform any other assignments as directed

Position requires flexibility to travel up to 40%, including overnight

Qualification

Beverage Program ManagementData AnalysisProject ManagementMarketing StrategyCreative WritingMicrosoft OfficeProblem SolverOrganizedCommunication SkillsTeam PlayerAdaptablePositive Attitude

Required

Bachelor's degree in marketing, Events, Business, a related field, or equivalent working experience

Proven working experience in large-scale or national Hospitality, Concessionaire, or Supply Chain Beverage Program Management, including activations and training(s)

Advanced knowledge of the alcohol beverage industry, related products, beverage operations, and the three-tiered system

High level of experience analyzing data, instituting program or project changes based on sales, and creating program metrics to measure results

Advanced understanding and applied experience in/of on-premises beverage performance standards

Proven creative experience with implementing beverage promotions (examples & portfolios are welcome)

Successful track record of completing high-level Project Management duties

Maintained database for budgets and record of expenditures; reported frequently

Experience communicating effectively with all levels of management, including high-level stakeholders

Demonstrated communication and creative writing skills

“Roll up your sleeves” strong work ethic, with a solution-driven mentality. A results-oriented individual who takes initiative, makes things happen, and has a positive attitude

An organized self-starter, confident in his/her abilities, self-motivated, and able to work independently

The ability to multitask, handling several projects simultaneously with minimal direction

High-energy interpersonal skills and a professional demeanor

High proficiency in all Microsoft Office Applications (i.e., Excel, Word, PowerPoint, etc.)

Excellent organizational skills, including time and project management

Follow-up and follow-through must be your mantra!

Hospitable, with a service-prone, client-first mentality

Ability to travel as needed 40%+